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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions. Events: This is how we define an important action. Events: This is how we define an important action.

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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. You can use that information to display the total on the confirmation page.

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported? Is the event firing?

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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. Before you do this, you’ll need some basic information related to the purchase. When creating a purchase event, you’ll need at least the following information: Product Name. Value (purchase price). The ChatGPT Prompt.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

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