Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Webbiquity SMM

NOVEMBER 15, 2022

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. build a strong brand identity. Agility is vital. Become a better writer. Create a team-centered environment.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results.

Brands 85

Brands Sentiment Analysis Marketing 85

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

MAY 9, 2017

With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts.

Metrics 109

Metrics Instagram Hashtag Engagement 109

Sprout Social

JULY 23, 2020

In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds. Always think through every potential pitfall your brand might fall into, and know when your brand needs to stay silent. What is strategic silence?

Social Media 145

Social Media Brands Sentiment How To 145

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Social Media 205

Social Media Tips Metrics B2B 205

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Kikolani

SEPTEMBER 13, 2016

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Backlink status.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Backlink status.

Metrics 60

Metrics Analysis SEO NoFollow 60

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. Examining your industry peers will help you better understand your customers’ needs and brand perception. This type of analysis can help you discover how your brand can differentiate itself through marketing.

Comparison 110

Comparison Analysis How To Sentiment 110

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.)

Engineering 109

Engineering Paid Search CPA CPM 109

Ignite Social Media

NOVEMBER 2, 2021

We often see brands doing a lot of different initiatives across social media because the brand naturally has a lot it wants to say to a lot of potential audiences. So many brands focus on the channel (Facebook? As we mentioned above, lots of brands focus on the channel… and only the popular channels at the moment.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Writtent Blog

JULY 11, 2014

Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Here are 9 content metrics that will help you determine tangible ROI from your content production. One of the lesser-known search engine ranking factors is average visit duration. Time on Page. Bounce Rate.

Metrics 102

Metrics Content ROI Cost 102

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

NOVEMBER 19, 2023

Self-analysis Similar to analyzing competitors, examining your brand’s existing profiles will help determine tactics that will and will not work with the new strategy. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. billion users. Audit your competitors 4. WATERisLIFE 3.

Template 52

Template Templates Examples Social Media 52

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Lots of people are outraged.

Metrics 176

Metrics Social Media Adwords ROI 176

Small Business Mavericks

JANUARY 28, 2012

What’s the most important metric for a small business. Pay-per-click, search engine optimization and social media marketing are not always the best channels for some businesses. The most important metric for any small business is the return on investment (ROI) that is measured against any campaign. Conversions?

Small Business 101

Small Business Metrics Analytics Campaign 101

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 136

Social Media Content Lurker Metrics 136

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Lots of people are outraged.

Metrics 167

Metrics Social Media Adwords ROI 167

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. .

Strategy 144

Strategy Metrics Process B2B 144

Bill Hartzer

FEBRUARY 11, 2012

A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e.

Engineering 98

Engineering Hotels Skills SEO 98

Koka Sexton

AUGUST 11, 2023

Top performers know that they need to use a variety of metrics to measure the success of their campaigns. These metrics can include website traffic, lead and sales conversion rates, social media interactions, and more. It should also be optimized for search engines and social media.

Strategy 52

Strategy Content Loyalty Marketing 52

The Realtime Report

AUGUST 10, 2020

Marketing is all about generating awareness and interest around a brand, but how do you know how effective your efforts are? Conversion rate is a commonly used metric to measure your marketing success. Search Engine Traffic. Utilizing search engines is vital to the long-term success of your business. Conversion Rate.

How To 103

How To Marketing Aggregator Affiliate marketing 103

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

Analysis 106

Analysis Sentiment Marketing How To 106

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Track this metric to find out if you are meeting your coverage demands. Do people love your brand or does it leave something to be desired? Content Marketer.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Facebook video metrics to watch.

Engagement 125

Engagement Report Video Metrics 125

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. And some of those people are sure to give your brand a chance when your carefully-chosen ambassadors show their genuine support for your products or services. In this way, brand ambassadors can have a huge positive impact on your company’s sales. .

Brands 56

Brands Marketing Apparel Influencer 56

Buffer Social

DECEMBER 21, 2023

What metrics are we using to calculate these top posts? At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. Following trends can work when you do it right.

Social Media 97

Social Media Content Meme Metrics 97

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Video duration.

YouTube 100

YouTube Engagement Metrics Analytics 100

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Enhance brand awareness and brand search. Social media is likely a big part of the digital marketing strategy of any brand. And besides that, most sites only offer no-follow links. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Buffer Social

JULY 12, 2023

I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. I learned about ways I could appeal to search engines while still having my content perform well on social—and how, in fact, SEO could help me perform better on some social networks.

SEO 77

SEO Sites Social Media Metrics 77