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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. 3% want a demo or sales call.

Trends 297
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Twitch Ads Explained: Grow Your Brand With Streaming Ads

Hootsuite

Brands now have a new opportunity to reach their target audience through Twitch ads. Other creators, from big brands to DIY entrepreneurs, are catching up quickly. Other creators, from big brands to DIY entrepreneurs, are catching up quickly. Brands can also partner with Twitch streamers to run manual ads on their channels.

Brands 96
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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

Strategy 100
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10 New Retails Trends You Need to Know for 2023

Hootsuite

of those purchases were made on a mobile device. A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. And they’ve overwhelmingly said that they want to know how retail brands use their data.

Retail 104
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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support. who message businesses say being able to do so improves their confidence in the brand. DO maintain your brand voice. Request a Heyday Demo.

Facebook 145
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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Do some keyword research, then float those words throughout your site. In addition, you should also make sure that your website is mobile-friendly, as more and more people are using their phones to do their holiday shopping. Get a free Heyday demo. People often use social media to research a product or look up a brand.

Strategy 101
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

If you’re not an entirely new business, then your brand has already made an impression on your customers. Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. You’ll want to answer where your brand and your competitors stand in the marketplace.