Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

Publishing 98

Publishing Tools Brands Facebook 98

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . Brands are starting to think creatively outside the box — reposting and sharing their fans’ photos, videos, and stories with a strong strategy in hand. A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

Curation 68

Curation Feed Feedly UGC 68

Social Media Strategies Summit

MAY 27, 2022

Leverage Content Curation. You can simply curate relevant and useful content for your target audience and share it on social media while crediting the source. What’s more is that there are tools that automate the content curation process, further saving time and effort on your part. Track Only the Important Metrics.

Social Media 179

Social Media Strategy Marketing Curation 179

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. LinkedIn advocacy metrics. Employee content receives about eight times more engagement than brand channel content.

LinkedIn 115

LinkedIn Tips Curation Training 115

Convince & Convert

DECEMBER 7, 2015

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Total Unique Views.

Metrics 60

Metrics Brands Mobile Comparison 60

Later

MAY 13, 2020

In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020! While TikTok’s insights may seem simple at first, once you dig deeper, you’ll uncover a helpful range of metrics and information to help you better connect you with your TikTok community. 1: Video Posts.

Metrics 58

Metrics Analytics Overview Trends 58

Keyhole.co

APRIL 25, 2023

They need to reflect your brand image and values and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated. Analyze your Instagram Stories & Posts Instagram Stories are more fleeting and fun. Start your free Keyhole trial to get started.

Instagram 116

Instagram Curation Feed Feedly 116

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 97

Fashion Influencer Ensembli Instagram 97

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Updated for 2019! Now, how cool is that?

Analytics 125

Analytics Tools Social Media Curation 125

Sherrilynne Starkie

MARCH 14, 2018

Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Using curated content in social media brings many benefits, but it can take a lot of time searching for relevant, quality stories to share. Awareness campaigns focus on reaching and engaging a specific audience.

Consultant 268

Consultant Social Media Content Marketing 268

Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously. Michaels Craft Stores.

Brands 57

Brands UGC Communities Class 57

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group.

Loyalty 226

Loyalty B2B Metrics Curation 226

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Owned content refers to content that brands publish from their own social profiles. Benchmark your social performance.

Analysis 141

Analysis Strategy Sentiment Comparison 141

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Socialized

FEBRUARY 10, 2021

You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Thus, social media may not be the safest place to go if the brand approaches them. You can place your marketing messages with this information.

Questions 130

Questions Social Media Social Networking Metrics 130

Oktopost

JUNE 1, 2023

Scheduling content The most successful social media content publishing strategies are built on consistent and regular posting, which means that the most successful brand social media accounts are those that are backed by a content publishing schedule, and not a do-it-on-the-fly philosophy.

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. Now imagine if your brand didn’t leverage such a powerful platform. You focus on relevant metrics to track your rival brand’s marketing activity on this popular video-sharing platform. Helps set performance benchmarks.

Analysis 52

Analysis YouTube How To Comparison 52

Convince & Convert

JULY 24, 2019

For each social platform where you are active, identify the distinct strategy, audience, metrics, cadence, and programming that makes sense for that platform. Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. Yeah, that would be weird. Measurement(s).

Social Media 155

Social Media Strategy Content Template 155

Keyhole.co

DECEMBER 5, 2022

So, brands need to put their best into developing their LinkedIn competitor analysis strategy. To keep up with the progress, brands need to adapt quickly. To reach the right people through LinkedIn, you must deliver a message that portrays your brand value. Better brand positioning. It gathers data on several key metrics.

Analysis 52

Analysis LinkedIn Research How To 52

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. In fact, companies managing their employer brand via employee advocacy can reduce turnover by as much as 28%. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. That requires regular monitoring of responses on your campaigns and conversations around your brand. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Social Media Strategies Summit

DECEMBER 7, 2023

She examined their marketing plans, budgets, brand pillars, and messaging guidelines. Phillips also advises social media marketers to develop brand templates and digital assets that other departments can use to share their stories. Apple is a fantastic case study into the importance and effectiveness of branding.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

Training 124

Training Study Metrics Social Media 124

Oktopost

AUGUST 23, 2020

The conversation centers around CMOs building, curating and maintaining a brand with a focus on messaging. In addition, by getting the organization on the same page about marketing metrics, defending the marketing budget and choosing budget safe tools, like Oktopost , become much easier when teams are aligned.

B2B 124

B2B Curation ROI Organization 124

Keyhole.co

APRIL 3, 2024

Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers. By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

FEBRUARY 13, 2023

For instance, if you are a brand with a new product launch, you can promote it on any of these apps to make it seen by a massive crowd. Per Sprout Social Index , the predominant goals of social media will include brand awareness(58 percent ) and engagement(42 percent). It might work for every brand in 2023. Check it out!

Social Media 52

Social Media Strategy Marketing Metrics 52

Pam Moore

SEPTEMBER 8, 2017

Random Acts of Marketing (RAMs) defined: Random Act of Marketing: An attempt to grow market share, increase brand awareness, drive revenue or other business benefit that is NOT integrated, can not be easily measured or justified and does not integrate with other marketing and biz tactics. No defined metrics for success. RAMMIES: .

Social Media 166

Social Media Marketing ROI Metrics 166

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag.

Survey 125

Survey How To Education Hotels 125

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

URL 105

URL Engagement Domain Name API 105

Sprout Social

FEBRUARY 5, 2020

Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. That means you can’t simply get a metric for your overall reach.

Facebook 145

Facebook How To Metrics Organization 145

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. You want a goal that has one or more metrics. Reduce customer churn.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Feed Feedly 153