Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Trends Social Media Brands Meme 167

Ignite Social Media

FEBRUARY 17, 2020

The way conversations work on Twitter is about to change. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies).

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Conversation Lurker Brands Groups 144

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Influencers are a great fit for telling a brand story because they’re real people. Image source.

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Campaign Brands Influencer Collaboration 304

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Organic TikTok Has Limits for Driving Traffic When it comes to organic TikTok content, the opportunities to drive traffic back to your website are limited. Users are immersed in consuming content, not necessarily clicking out to websites.

Conversation 110

Conversation Marketing API Analytics 110

Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

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LinkedIn Conversation Reputation Course 78

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

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Brands How To Sentiment Metrics 110

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

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Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

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Ignite Social Media

SEPTEMBER 9, 2020

As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.

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Groups Groups Tools Brands 172

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Influencer Brands Collaboration Authentication 103

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Here are a few tips to help you discover the right creator.

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Influencer Brands Fashion Review 101

Social Media Strategies Summit

SEPTEMBER 14, 2021

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

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Brands Meme Research Social Media 288

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

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Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

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Brands Content B2B Apple 144

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. What other brands peak their interests?

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Brands Marketing Real Estate Collaboration 151

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Platform Integration.

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API Conversation Tips Facebook 155

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Organization Conversation Facebook Metrics 212

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. The videos can be up to 5 minutes in length, giving you ample time to share engaging content with your audience. But what really sets Threads apart is its tools for enabling positive, productive conversations.

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Conversation B2B Community building Instagram 91

Ignite Social Media

MARCH 4, 2024

And do brands using influencers need to worry? And they increasingly demand more thoughtful consumption from both brands and influencers. Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Why the fatigue from followers?

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Trends Brands Fashion Influencer 96

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

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B2B Content Syndication SEO 95

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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Engagement 56

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Conversation 103

Conversation Video Content How To 103

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

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Brands Facebook Influencer Campaign 130

agora pulse

FEBRUARY 19, 2020

But they should convince any digital marketer of the need to embrace customer-centric content marketing model. Customer-centric content marketing . The customer-centric content strategy puts your target audience as the primary focus. So Google’s moves aim at understanding and interpreting these “conversations” are helpful.

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Conversation Marketing Google Analytics 151

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI UGC Authentication 129

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. Unlike most social media, content on Clubhouse isn’t permanent. What Brands are on Clubhouse? What is Clubhouse?

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Brands Hosting Conversation Platform 180

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

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Content Engineering SEO Compete 91

Ignite Social Media

FEBRUARY 7, 2019

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Everyone understands the intrinsic value of social media, yet marketers haven’t been able to find the secret sauce for driving conversions via social media.

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Conversation Campaign Class Retail 157

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations.

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Industry Content Apple YouTube 144

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

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Hashtag Instagram Engagement Brands 90

Ignite Social Media

MAY 30, 2017

You’ve heard the term social media listening , but is your brand doing it? As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. Some brands may only be on one social media channel because (understandably) that’s all they have time to manage.

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Conversation Social Media Content How To 124

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. The reality?

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Conversation Review Marketing How To 137

Pam Hughes

NOVEMBER 1, 2021

Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? You can apply this concept to social media conversion.

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Conversation Social Media Social Media Management Team 107

Jon Loomer

SEPTEMBER 26, 2022

One of those features is Gated Content, and you may have this feature now (I do). Let’s talk about what Gated Content is, how to set it up, and when this might be most useful. What is Gated Content? Gated Content helps solve this. There are a few groups that could benefit most from Gated Content.

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Content Facebook Groups Groups 211

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 128

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Brand Monitoring Tools HootSuite Brands 98