Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. Image via Buffer.

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ROI Social Media UGC Discount 246

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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UGC Campaign Marketing Hashtag 43

Social Media Strategies Summit

DECEMBER 14, 2023

With this in mind, planning your B2C content marketing tactics necessitates an in-depth understanding of what end-buyers want from brands during their shopping journeys. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

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Content Marketing Loyalty Collaboration 221

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

Social Media Strategies Summit

APRIL 6, 2023

However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Sure, influencer content isn’t exactly the same as UGC. Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel.

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Education Influencer UGC Apparel 181

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

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YouTube Brands Fashion UGC 123

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? What makes a brand meaningful?

Brands 74

Brands Automotive UGC Education 74

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. But small businesses, startups, and companies with limited funding often don’t have access to high social media budgets.

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Social Media UGC Tips CPM 175

Pixlee

MARCH 17, 2021

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Make the package a branding experience.

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Video UGC Sample Samples 98

Pixlee

AUGUST 25, 2020

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. So, how do you make your brand more diverse? Work With Diverse Creators.

Brands 52

Brands UGC How To Authentication 52

Hootsuite

JULY 18, 2023

These days, social platforms play a role in customer service, brand management, sales, and more. Below, we’ll go over social media interaction, the different types of engagement, and how to interact with customers on social media to maintain a positive perception of your brand. What is social media interaction?

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Types Social Media HootSuite How To 92

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads.

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Social Media Tips Hashtag UGC 179

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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Influencer Bazaarvoice UGC Review 276

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand.

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Instagram HootSuite UGC Influencer 117

agora pulse

FEBRUARY 13, 2020

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. . Share UGC to Stories . Author Emily A.

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Instagram UGC Chemicals Fashion 125

Keyhole.co

FEBRUARY 10, 2023

It’s no wonder this platform is also a prominent channel for businesses and content creators to boost their brand awareness and grow a solid audience base. When people follow you organically, it means they are interested in your brand and what you have to say. It also needs to be something that is relevant to your brand.

Instagram 97

Instagram UGC Organization Analytics 97

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. Customer experience (CX) is your customers’ perception of their interaction with your company. It’s the accumulation of their feelings after every touchpoint they have with your brand. It’s not just another industry buzzword.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

NOVEMBER 28, 2022

CEM uses data gathered at every interaction to improve customers’ perception of your company. Companies that provide a great customer experience will always have a competitive edge. You can create loyal brand advocates when your customer experience management is on point. Where can you as a company meet your customer?

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Tips HootSuite Survey FAQ 123

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

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Social Media Strategy Influencer LinkedIn 240

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a Genuine Brand Community. Diverse content has to actively avoid tokenism to be authentic.

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Campaign UGC Marketing Authentication 77

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. Poll: Let group members start surveys. You can spice up the language with your brand voice, but keep the proposal simple.

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Groups Groups Communities Engagement 237

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

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LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Many brands do a combination of running their own channels and working with others.

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UGC Hashtag How To Meme 139

Hootsuite

JULY 20, 2023

A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Post relevant, timely content It’s important to keep up with industry trends and news related to your field or brand. That said, sharing stories that help humanize your brand can be powerful.

LinkedIn 85

LinkedIn HootSuite UGC Authentication 85

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

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Instagram UGC Hashtag Guidelines 52

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. The importance of reviews to a brand’s online reputation cannot be understated. Further, customer reviews offer marketers valuable insight into what customers think about their brand.

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Review Apparel Reputation Survey 123

Keyhole.co

JANUARY 30, 2024

Besides a country or a city, brands also target specific location factors such as school zones, college campuses, neighborhoods, etc. In the above post , the brand leveraged Cheese Lovers Day and honored America’s shared love for cheesy food. For example, Red Bull ’s audience on social media is interested in an active lifestyle.

Social Media 59

Social Media How To Patterns Sports 59

Pixlee

APRIL 9, 2021

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. What is Post-Purchase Communication?

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UGC Loyalty How To Sports 52

Pixlee

APRIL 23, 2020

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Employee engagement is critical for modern brands trying to retain top talent – and what better way to do that than with authentic content created by the real employees of a company. Retaining Talent.

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UGC Content Authentication Survey 53

Later

JULY 17, 2020

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Strengthen the Sense of Community Around Your Brand. And that’s not all. Invest in Pinterest SEO.

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Brands How To SEO UGC 73

Pixlee

JANUARY 11, 2019

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. .

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UGC Brands Content Loyalty 41

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. In Consumers We Trust.

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UGC Hotels Nielsen Authentication 63

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. So how can we get to know our audience without bothering them with surveys, phone calls, or emails?

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Social Media B2B Sentiment How To 62

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

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Social Media Tools HootSuite Price 70

Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. Companies that don’t keep up with the latest trends will have difficulty reaching their goals. Instead, brands need to build meaningful relationships with customers. Consumer Preference for Socially Responsible Brands.

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Retail Trends UGC Authentication 55