Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Keyhole.co

FEBRUARY 13, 2024

Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Mindjumpers

FEBRUARY 10, 2015

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Just don’t forget the basics.

Publishing 100

Publishing Content Brands Guidelines 100

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 114

B2B Influencer Brands Marketing 114

ProBlogger

JANUARY 17, 2024

The post The Importance of Building Community on Your Blog appeared first on ProBlogger. Today’s principle in our series on successful blogging is all about building community on your blog. 3 hours later my view of how community could be developed online was completely changed. Was it true community?

Communities 44

Communities Forums Sites Tips 44

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Consumer Goods.

Twitter 101

Twitter Tourism Travel Education 101

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Slack Twitter. PRIORITY PLATFORM: Twitter. 1 Hubspot is a Resource for Marketing Decision Makers.

B2B 150

B2B Social Media Brands Hubspot 150

Buffer Social

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them. Just subscribed to Twitter?

Twitter 101

Twitter Price Features Analytics 101

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? But there’s a good reason for it.

Analytics 104

Analytics Twitter Tools Strategy 104

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Buffer Social

NOVEMBER 22, 2022

So we’ve created Social Proof, our series on personal branding. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. ” Start small and build up momentum as you grow your personal brand.

Brands 100

Brands Exercises Newsletter Project 100

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. There’s much more of a human element, and customers want to connect with brands in this space. There are a few reasons why all brands would benefit from a style guide.

Social Media 135

Social Media Brands Guidelines How To 135

Webbiquity SMM

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Affiliate sales support independent publishing.

Social Media 220

Social Media Reddit LinkedIn Research 220

Socialmedia.biz

MARCH 25, 2021

When Twitter first debuted hashtags, I’m not certain that they fully understood the magnitude of what they created and the widespread uses their feature would receive. The feature still acts as it did when it was first launched, although Twitter has bolstered up the systems around it to make hashtags easier to engage with.

Hashtag 78

Hashtag Brands How To Conference 78

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With that, you can strengthen the groundwork for brand growth.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

Communities 100

Communities Tips Metrics Community building 100

Keyhole.co

NOVEMBER 19, 2023

Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. Competitor Analysis: If the bulk of competitors see desirable results on Twitter but can’t crack the code to Instagram, you should be able to build a strong Twitter presence from the outset.

Template 52

Template Templates Examples Social Media 52

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar.

Twitter 187

Twitter Airlines Syndication Blogger 187

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

Publishing 215

Publishing Questions Social Media Activities 215

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brands 185

Brands Banking Consultant Creative Commons 185

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content.

Features 97

Features Brands Library Team 97

Later

APRIL 9, 2020

It goes without saying that adding closed captions are a good idea for inclusivity and community building, but did you know they can also help with your SEO ranking? Alternatively, you can use YouTube Studio to review and edit your auto-generated transcription when it’s ready, so you always have perfect captions for your community to read.

YouTube 82

YouTube Publishing Video SEO 82

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! What are your tips? Headlines Matter.

Twitter 153

Twitter How To Hashtag Domain Name 153

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Even the majority of our own team fit within that demographic.

Social Media 118

Social Media Survey Education Team 118

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Your category (for business) or interests (for personal brands).

Template 145

Template Templates Social Media UGC 145

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Cosmetics brand Temptu consistently shares how fans use its products to create their beauty looks. Brand takeovers.

Engagement 52

Engagement UGC Brands CPM 52

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

Brands 66

Brands Travel Instagram Curation 66

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The short answer: Yes, definitely use hashtags.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

agora pulse

OCTOBER 30, 2019

When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be memorable, help you build relationships, and attract the right followers. What to Add to Your Twitter Bio.

Twitter 98

Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be memorable, help you build relationships, and attract the right followers. What to Add to Your Twitter Bio.

Twitter 98

Twitter Engagement Hashtag Notification 98

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 98

Atlassian ROI Social Media Collaboration 98

Kikolani

MARCH 18, 2013

This week, I had the privilege of taking a new Twitter tool for a spin. Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Build your Twitter following.

Engagement 167

Engagement Twitter Klout How To 167