Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. If Facebook Pages are the business equivalent of a “Facebook Profile”, Facebook Groups are the best place to encourage conversations and interactions from your community.

Groups 74

Groups Groups Facebook How To 74

Pixlee

JUNE 15, 2020

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 135

Template Templates Social Media Tips 135

Twist Image

JANUARY 18, 2017

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online.

Brands 40

Brands Press Release Privacy Journal 40

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. In fact, many things can go wrong that can hurt your brand rather than help it. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. Posting Inconsistently. Poor Customer Service.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Audiense

JULY 5, 2016

“KPIs and metrics differ from community manager to community manager, and we have a mix of them. For example, the main KPIs for some of our community managers include traffic driven to the site, while for others it’s more social engagement. That’s the social team, but I also help with the editorial team.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices.

Brands 107

Brands Avatar Fashion Virtual World 107

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Generates new business Google reviews work wonders in driving brand awareness. For example, tools like AI-powered replies and automation enable you to reply instantly, stick to your brand voice and personalize your messages with a click. The result?

Review 82

Review Google Brands Sentiment 82

Oktopost

MAY 12, 2024

While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. It helps establish the ground rules for using social media responsibly and effectively, in line with the company’s brand, positioning, and regulations.

Company 62

Company Social Media Guidelines B2B 62

Laurel Papworth

SEPTEMBER 1, 2010

Privacy Type: Open: All content is public. A tip: To the Public Relations firm, instead of hiring a choreographer, dance troupe, and agency to promote to media and get covereage after the event, build an online community with resources for flash mobbers. Community Created. Semi-professional, more community less client focussed.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.

Banking 40

Banking Social Media Insurance Policies 40

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. But how can you stay informed when there’s so much going on?

Banking 81

Banking Social Media HootSuite Sentiment 81

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Automated chatbots keep every communication during a crisis on-brand.

Press Release 87

Press Release Banking Reputation Marketing 87

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. All you have to do is make them SMART for your brand. Build brand awareness. Building brand awareness means increasing the number of people who are aware of your brand. Manage brand reputation.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. That’s the brand engagement holy grail that we’re all seeking. Your company needs to be part of that conversation.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Hootsuite

SEPTEMBER 3, 2020

However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Is brand purpose a buzzword?

Trends 145

Trends Social Media HootSuite Embedding 145

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The same research finds that Gen Z wants brands to align with their personal values and beliefs. They’re protective of their privacy. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

JANUARY 30, 2019

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Brands should strive to set goals that are actually attainable. Increase brand awareness.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

MARCH 26, 2020

You humanize your brand. And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. Remaining compliant with privacy requirements is critical for any government body. This does double duty: You build trust. Build public trust.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Socialized

SEPTEMBER 19, 2009

Publication is a self-invasion of privacy.” Whenever we publish details about our selves, we have affirmatively decided to invade our own privacy. Must we give up our privacy? It also limits the degree to which we can protest about invasions of privacy. And all but one of them are dead. Marshall McLuhan. Marshall McLuhan.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

MAY 24, 2012

Until something game-changing happens, like somebody very big or important loses their privacy data or something, even then it won’t really matter. I think we’ve had almost this exact conversation a few episodes ago, where we talked a little bit about the balance of privacy and value. Eric : Yes. Eric : Yes.

Yammer 114

Yammer Badge Privacy Social Networking 114

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Radian6 113

Radian6 Training Communities Conversation 113

Laurel Papworth

JUNE 9, 2023

That can analyse trending topics, what’s important to the community. 00:20:30.760] For lawyers, understanding AI ethics and privacy issues so that you can counsel your clients, I think is a given. In fact, for everybody on this list, be unique, be your brand. 00:19:29.000] Remember the journalist? Stand up, be counted.

Avatar 98

Avatar System Data Course 98

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. No bells, no whistles, just business.&#

Social Media 199

Social Media Tools Tips ROI 199

Janet Fouts

DECEMBER 14, 2010

The one thing I learned about social media this year is something I’ve been learning for several years, it just gets more crystallized with each passing day: Social media is about conversation, engagement and community. Community matters. Social Media Marketing is about business. All this is not ROI. Jason Sutherland.

Social Media 146

Social Media ROI Syndication System 146

Hootsuite

SEPTEMBER 2, 2020

Maintaining a happy, engaged community. Regardless of where your brand is at, these 10 tips will help you manage your Instagram followers. To keep your current followers engaged with your brand — and to entice new followers — be selective. Only post thoughtfully selected, appealing content that reflects your brand.

Instagram 143

Instagram How To HootSuite Geotagging 143

Hootsuite

SEPTEMBER 21, 2020

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities. Social media can be a powerful community building tool for nonprofits. Signing up to be a poll worker will help elections run smoothly and efficiently in your community.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Buzz Marketing for Technology

JUNE 27, 2008

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. Track things like audience/community sentiment (positive/negative) if you want to map effort to results.

Social Media 280

Social Media Brands Technorati RSS 280

Sprout Social

JANUARY 26, 2021

And brands are right there with them. Brands from all industries can benefit from being on Instagram as 90% of users follow a business on the platform. Building community and supporting customers is imperative for attracting and retaining customers through social media. Connect with customers.

Template 131

Template Templates Instagram FAQ 131

Sprout Social

JANUARY 16, 2020

Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever. Sprout Social is committed to your privacy. You may unsubscribe from our communications at any time. Do you work at an agency?

Reputation 108

Reputation Review Privacy Sentiment 108

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. You're right on about Twitter being only one of the channels for communication on the social web. What’s Happening? Content is king, agreed. See you at 6 p.m.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When Instagram wanted to shut down the shady “growth-hacking” apps people were using to grow their audience artificially, they shut down their old API and launched a new one with much tougher privacy controls. Related: Mute, Troll.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

APRIL 9, 2012

Four51 offers two sets of tools for local business and consumer brands. Concerned about your web browsing security and privacy when you’re away from home and using public WiFi? Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web.

Review 201

Review Tools Social Media Klout 201

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

In case it isn’t obvious, Facebook wall posts are completely public to all your friends (unless you tweak your privacy settings). It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279