Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Today the seven year-old company has grown to more than 300 million registered users. Gen Z, in particular, is opting to spend time in smaller, private online communities. Instead, it is a community platform. Brands on Discord should focus on two things.

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Communities Brands Template Templates 82

Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

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Campaign Brands Influencer Collaboration 304

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics?

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Analytics Conversation Brands Sentiment 85

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 121

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? No pressure.)

Communities 95

Communities Social Media Management HootSuite Skills 95

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. What else is important to them?

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Brands Marketing Real Estate Collaboration 148

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. But what really sets Threads apart is its tools for enabling positive, productive conversations.

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Conversation B2B Community building Instagram 91

Ignite Social Media

OCTOBER 20, 2021

households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Nextdoor works to connect neighbors, businesses, and public services together within their communities. We always advise brands to evaluate the existing audience of every network before investing their ad dollars.

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Advertising Communities Real Estate Price 155

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

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Communities Marketing Loyalty Social Media 410

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. Talk to your fans in their language.

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Communities Brands Authentication Cost 234

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. The Importance of Community Management.

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Communities Social Media Tips B2B 176

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

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Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

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Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

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Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

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Brands Facebook Influencer Campaign 130

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI Authentication UGC 129

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. linkedin.com/company/flourish-marketing-co/.

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Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

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Reputation Strategy Brands HootSuite 106

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Strategy Brands Content UGC 124

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow.

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Brands Hosting Conversation Platform 180

Likeable

JUNE 24, 2020

Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. . Understand what having a diverse company truly means. A lot of brands have acknowledged transparently that they haven’t gotten it right.

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Company Conversation Proposal Hosting 74

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

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Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. The reality?

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Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform.

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

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Conversation Strategy Social Media Marketing 101

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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B2B Communities Apple Hosting 116

Mindjumpers

NOVEMBER 22, 2012

The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. 2: Be one with your brand.

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Communities Groups Groups Social Networking 274

Pixlee

APRIL 6, 2020

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Why do businesses need to build a brand community?

Communities 56

Communities Brands Reputation Authentication 56

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . When will you move conversations “off-stage” and into a more private channel like a DM? Ensure Your Community Management Team Has The Right Software.

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Communities FAQ Training HootSuite 178

Mindjumpers

APRIL 26, 2013

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members.

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Company Overview Conversation Communities 212

Hootsuite

OCTOBER 18, 2023

Here’s everything you need to know about the up-and-coming Bluesky social network and how you can use it for your brand. At its core, you have a profile, follow other users, and start conversations. Like Mastodon , which is also decentralized, Bluesky operates on independent servers and isn’t controlled by a single server or company.

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Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 114

Ignite Social Media

OCTOBER 5, 2022

Brands are using it not just to listen and engage but also as a powerful marketing tool. In fact, some of the biggest brands in the world are still using Twitter to reach their customers. We have listed here a few names, but before so, let’s figure out if your brand should STILL be on Twitter. How Top Brands Use Twitter.

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Firebelly

OCTOBER 28, 2011

Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Brands constantly use the flawed thinking that consumers are actually interested in useless dribble.

Communities 189

Communities Brands Discount Survey 189

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. build a strong brand identity.

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Social Media Management Skills Social Media Metrics 227

Ignite Social Media

JUNE 27, 2019

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While creating a group for your brand may be intimidating, below are some parameters you can follow to generate a sense of community and maximize engagement. If XYZ Company.

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Groups Groups Brands Facebook 134