Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing How To 213

agora pulse

AUGUST 11, 2016

According to a recent Twitter blog post , 40% of Twitter users have made a purchase because of a recommendation of an influencer. So while we might understand the reasons to build relationships with influencers , we often get stuck on how to find Twitter influencers to build these relationships with. Google Search.

Influencer 60

Influencer Twitter Klout Analysis 60

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score.

Metrics 160

Metrics Postrank Social Media Klout 160

Mindjumpers

NOVEMBER 16, 2012

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them. Go beyond that.

Report 216

Report Content Marketing Nielsen 216

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Hear, hear! Thank you for reading!

Klout 114

Klout Review Skills Hosting 114

Buffer Social

MARCH 6, 2017

The free plan on Quintly lets you access analytics for up to three Facebook Pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. For Instagram, it tells you basic metrics such as followers, posts, comments, and likes. TweetReach. IBM Watson Personality Insights. Talkwalker.

Analytics 111

Analytics Social Media Tools Klout 111

Webbiquity SMM

DECEMBER 20, 2011

Influence (e.g., Klout and Kred scores). Brand and mention tracking (e.g., Engagement measures: » Likes / dislikes. » Comments. » Shares. » Favorites added or removed. • Lift in branded search visits (another imprecise but correlated measure). Most tweeted links (i.e., Six LinkedIn Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Sherrilynne Starkie

FEBRUARY 5, 2012

I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). But do these tables tell the popular/influence story? There were tweeters with huge numbers of followers who scored very low on the influence scale. phdinparenting.

Twitter 361

Twitter Influencer Newsletter List 361

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? A free tool for finding the relative influence of any Twitter user. Highlight the best comments, selectively hide comments (e.g.

Tools 208

Tools Social Media Lithium Sysomos 208

Social Media Marketing

APRIL 22, 2011

How to "win" at Empire Avenue According to the team at Empire Avenue, there are two ways to win: by being an Investor or by being an Influencer: While the world may be defined in these two separate buckets - creators and consumers - for most of us in the social space, it's not an either/or proposition; we're most likely creating and consuming.

Social Media 167

Social Media Klout Flickr Radian6 167

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Connect with influencers. Increase your Klout. Here are some ways to use these prompts to engage with brands, businesses, and bloggers. Or just share your thoughts in the comments!

Engagement 167

Engagement Twitter Klout How To 167

Convince & Convert

JANUARY 28, 2014

Keep in mind that “the best” is subjective and different for every brand. They set target goals such as Klout score and traffic. However, Mary said “the process was too sterile and we realized quickly how important it was to the Char-Broil brand to work with people who truly shared our point of view about outdoor cooking.

Blogger 153

Blogger Case Study Klout Influencer 153

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 31, 2011

Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ll be tweeting the best responses.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Wish that originating account could be removed from influencers.

Postrank 134

Postrank Analytics Tools Klout 134

Devumi

MAY 1, 2015

The practice is more widespread than you think There are already a number of brands, politicians, celebrities, and channels buying YouTube subscribers. It’s just an expense in the advertising and building of their brand, and that can be how you view it as well.

Buy 60

Buy YouTube Klout Groups 60

Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. I am simply using this as a question of influence. 2 Comments - Leave a comment!

Influencer 35

Influencer Klout Hotels Creative Commons 35

Convince & Convert

MAY 20, 2012

If I’ve overlooked your favorite, please leave a comment. What words are used in association with our brand? I need to understand their passions and spheres of influence. You need Social Influencer Software. The questions you need answered will (and should) guide you to the right type of software. investor), Vocus.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Akamai Marketing

JUNE 28, 2009

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Share and Enjoy: No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Mobile 124

Mobile Klout Policies Tourism 124

Diva Marketing Blog

MAY 14, 2012

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available.

Social Media 81

Social Media Klout Smart Phone Training 81

Kikolani

FEBRUARY 24, 2011

Online Business / Personal Branding. Brilliant bloggers talk about Klout – a roundup of great articles about social influence and Klout. Articles featured in the resources come primarily from people I interact with in the comments, and on the social networks. Try this tip! Looking for some link love?

Mashup 142

Mashup Resources Klout eBook 142

Razor Social

NOVEMBER 29, 0002

Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Influencer and Trend Analysis – Figure out who the key influencers are who you need to connect with and track trends. This is usually the majority of your audience.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

NOVEMBER 23, 2010

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can tell you at what times of day more people click links on Twitter, and I can tell you how many people commented on a Facebook status update. Convince and Convert Recommends.

Metrics 128

Metrics Postrank Klout Marketing 128

Convince & Convert

JUNE 15, 2012

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. Thus was born a whole variety of methods to acquire links: link exchanges, link rings, link systems, reciprocal links, paid links, link bait, links in blog comments etc… The problem is that none of those links is naturally occurring.

Google 126

Google Content Construction Social Graph 126

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. SocMetrics.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

DECEMBER 27, 2016

Setting time aside to write your Tweets, look at your calendar and respond to comments may seem like more time upfront. Manage blog post comments. Engage with influencers. Figure out what kinds of automation is best for your brand. Followerwonk and Klout can come in handy when you’re looking for new accounts.

Social Media 72

Social Media How To Hashtag Publishing 72

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 128

Social Media Marketing Social CRM Consultant 128

ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. Engaged communities also show clear signs of activity, through comments, posts and tweets. You have influence.

Company 48

Company Travel Airlines Blogger 48

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. I love the Twitter culture and community, and I spend quite a bit of time using Twitter.

Twitter 126

Twitter Metrics Social CRM Consultant 126

SocMed Sean

FEBRUARY 3, 2013

These should align with your overall company or brand marketing and customer service plan. Facebook 19) The vast majority of post/comments made by visitors to a Facebook page go unanswered. I know others may disagree…this is my guidance) 55) Allow for comments on your posts. 57) Don’t delete negative comments.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. It does not measure offline influence.

Klout 114

Klout Social Media Conference Influencer 114

ProBlogger

AUGUST 12, 2012

Comments: An excellent way to see if you are having an impact is to look at the comments on your site. How many comments are posts getting? not to your homepage) you will see the link in your comments list—and then go back to their sites and engage with them. Let me know in the comments. Are they genuine?

RSS 41

RSS How To Blogger Analytics 41

Janet Fouts

JUNE 5, 2014

Add away in the comments and click the links below to tweet these people thanks for being an inspiration. Consultant, educator, podcaster, author of Return On Influence, Born to Blog, and The Tao of Twitter. Forbes Top 10 Influencer, GigaOM Pro Analyst, Founder #CustServ chat#techradio host. Beth Kanter. marketo.com. jeffbullas.

Consultant 196

Consultant Klout B2B Influencer 196

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Ari Herzog

JULY 26, 2011

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

Tools 160

Tools Klout Metrics Airlines 160