Janet Fouts

JANUARY 4, 2011

Look at any big brand Facebook page. Do you see really engaged conversations or simply reactions to a post from the brand or other members? Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Brand building. Especially a personal brand. Look to Twitter.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

JULY 20, 2013

What about my personal brand? Auto-posting news without your own comments is broadcasting (and nobody cares). In my case my business brand is me, not a product or even the company. I can build my brand quite well without a Facebook page with my other social media accounts. Frankly I can’t. Honestly I don’t want to.

Social Media 150

Social Media Facebook Energy News 150

Janet Fouts

AUGUST 30, 2015

I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks. After a Blab go connect and comment on their posts.

Embedding 70

Embedding Hosting Notification Groups 70

Janet Fouts

OCTOBER 11, 2011

For a brand in particular watching how a retweet spreads can help identify influencers to help support the brand and it’s initiatives. If you want to add a comment and the tweet you are posting is too long simply reply to the sender with your comment followed by a retweet of the original tweet. Be grateful.

Posterous 138

Posterous News eBook iPhone 138

Janet Fouts

DECEMBER 9, 2012

Sometimes the page was created with a fake profile which is actually against Facebook’s Terms of Service.With a Google+ Community anyone can create the community, even a brand. Please, please Google, allow users beyond the big brands to create unique user names! Better Visibility Than Facebook Pages.

Communities 131

Communities Google API HootSuite 131

Janet Fouts

APRIL 18, 2014

Trust me, taking back negative comments posted in the heat of a flame war is going to be much harder than taking a breath, looking at things with a fresh perspective and responding mindfully. I want a brand to see me as a person, not fan #23,406,204. I love this talk from Loic Le Meur at Wisdom 2.0.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

AUGUST 6, 2014

although comfortable and functional – obviously all beds are brand new) If your guests are looking for a Marriott type hotel they may not like it here. ” Geez, why are these people in a service industry if they clearly are so defensive and about comments made about them in the first place? fine for each negative review.

Social Media 147

Social Media Hotels Policies Review 147

Janet Fouts

JULY 19, 2011

If your blog is an automated sales pitch with comments turned off, do us all a favor and just go take out an ad and get over it. Social media done wrong is just as bad for your brand as traditional media gone wrong, except that the negative news flies faster in social than it it ever did before. They wear their brand on their sleeve.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

FEBRUARY 16, 2012

One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. She’d send them emails with links to blogs they could comment on, tweets for their information, etc. Several other people in the room commented they had similar issues. They were ignoring her.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Brands need to hedge their bets. How cool is that? Unfortunately the platform has quite a lot of downside too. And STILL, I love it.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

MARCH 16, 2014

If you create scads of content and expect people to flock to your brand out of nowhere you’re nuts. Comment on blogs or social posts adding value to the discussion. It depends on if you are in this for the long haul or expect to do a little work and reap fantastic rewards and manna will fall from the sky. Respond naturally.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

JANUARY 19, 2012

Building the brand of your company through the intelligence of your staff. Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. Post URLs here with a short comment or two. YOu hire the best and the brightest right? Micro-blog. Collaborative meetings.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

OCTOBER 25, 2010

For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often? Are they writing content relevant to you and your brand? Pay attention to who is listening to the negative comment.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JANUARY 1, 2013

If you have some must-have apps for your business, why not share ‘em in the comments? Manage your social media team workflow, monitor brand buzz and share on the fly to keep your business social. Expensify. I travel a lot. Available for iPhone, iPad, or Android. Sprout Social. Available for iPhone, iPod touch, iPad or Android.

Mobile 175

Mobile iPad iPhone Curation 175

Janet Fouts

JUNE 23, 2011

If you are at the panel tonight for Hastings School of Law please let me know what you thought of it in the comments. If you went to law school and have ambitions to a political career, you’d best be thinking about your brand from the get-go. The slides will be added below as well.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

FEBRUARY 11, 2011

Probably the best new feature is “Login as Page&# which gives admins the ability to comment on other pages as the PAGE instead of themselves. This is a fantastic addition for those of us who would love to represent the brand on the page on other Facebook pages.

Facebook 131

Facebook Notification Features Social Media 131

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. I’d love to hear your tips in the comments! If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

SEPTEMBER 21, 2011

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. If a lot of your friends have shared, commented or liked a story, or if you are particularly close to theperson, then it’s a top story for you. Honestly, it amazes me that they seem to do their re-designs in a total vacuum.

MySpace 155

MySpace Facebook Feed Feedly 155

Janet Fouts

OCTOBER 31, 2011

In fact I brought it up in a panel on Social media for brands at OMMA Social in San Francisco last week. Well, some people posted comments on the Facebook page complaining about the ad and blogger Margot Magowan didn’t think it was funny. Chapstick admins deleted the comment. OK, silly image right? No big deal right?

Social Media 128

Social Media Blogger Video Comments 128

Janet Fouts

SEPTEMBER 5, 2014

The quick link or the witty comment shared on Twitter has the shelf life of maybe a couple of minutes before it’s buried in the Twitter stream. With Google+ you can toss off a quick comment on a link you’ve shared and find thoughtful commentary building on it for days, in a threaded format just like Facebook and popular forums.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

JUNE 11, 2012

You don’t have to bury your brand identity to do a good job on Pinterest. Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about?

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

JUNE 5, 2014

Add away in the comments and click the links below to tweet these people thanks for being an inspiration. Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. a marketing and branding guy | native floridian – georgia transplant ? Beth Kanter. Founder of #Blogchat. Ed Bennett.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

NOVEMBER 12, 2010

Shel defines it as “Generosity attached to a branding strategy.&# While some may say it’s easy for a big brand to afford to be generous it doesn’t have to cost a lot of money to give back to your network. When someone shares your content or says something about your brand let them know you’re paying attention.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

MAY 4, 2015

Consumer brands and entertainment will use it extensively. If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. It can be a bit disconcerting when your video gets hijacked by the comments. – JoelComm.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

Consumer brands and entertainment will use it extensively. If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. It can be a bit disconcerting when your video gets hijacked by the comments. – JoelComm.

Video 70

Video Ustream Twitter API 70

Janet Fouts

OCTOBER 12, 2010

There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. I’m using this only as an example of how your brand can be damaged by letting something like this snowball. I am not taking sides here. That’s right.

Feed 192

Feed Feedly Wikimedia Forums 192

Janet Fouts

DECEMBER 14, 2010

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. All of that translated to more pleasure parties, more blog comments and most importantly – more orders and conversions.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ?

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119