Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 111

B2B Influencer Brands Marketing 111

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 113

Types Instagram Brands Collaboration 113

Social Media Marketing

JUNE 5, 2012

From advertising to customer service and from human resources to corporate giving, news travels at the speed of now --and the conduit through which it travels is the group that used to be quaintly referred to as "the common people." The collaborative mindset is gradually beginning to be applied to production and not simply to consumption.

Collaboration 167

Collaboration Software Travel Flickr 167

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 123

Brands How To Authentication Exercises 123

agora pulse

OCTOBER 9, 2019

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Be searchable.

Groups 101

Groups Groups Facebook How To 101

agora pulse

OCTOBER 9, 2019

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Be searchable.

Groups 99

Groups Groups Facebook How To 99

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Join Niche Groups.

B2B 220

B2B Brands LinkedIn Influencer 220

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 120

Examples Influencer Campaign Marketing 120

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. Major corporations and media outlets have hopped on the TikTok bandwagon to increase their visibility among the younger user population to reach this new group of potential customers. How to Strategize TikTok.

Brands 91

Brands How To Hashtag Influencer 91

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. Reference the person’s nation and ethno-cultural group. Reference their ethno-cultural group.

Communities 99

Communities Brands Instagram HootSuite 99

Social Media Strategies Summit

DECEMBER 7, 2023

Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. For those groups of students that are going to be increasing, chances are their culture has a very strong family focus.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

JUNE 11, 2024

Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. It’s an opportunity to participate in the broader conversations surrounding your school’s brand and reputation. Each of these communities is unique, yet they all contribute to one shared college experience.

Education 102

Education Social Media Strategy Collaboration 102

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Collaboration 141

Collaboration Communities Social Media Tumblr 141

Sprout Social

FEBRUARY 1, 2021

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. This can include using the same colors or external framing devices.

System 87

System Groups Groups Resources 87

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 104

Examples Brands Sentiment Reputation 104

Twist Image

AUGUST 25, 2013

He calls it, The Collaborative Economy , and he thinks it''s going to change everything (again). He''s currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). altimeter group. the collaborative economy. charlene li. david usher.

Collaboration 88

Collaboration Research Groups Groups 88

Oktopost

JUNE 12, 2024

Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Raising the visibility of historically underrepresented groups is essential to fulfilling one’s obligations under this model. Foundation.

Examples 100

Examples Social Media Microsoft Authentication 100

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy. Why We Should Help.

Collaboration 60

Collaboration Marketing Hotels Proposal 60

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Every brand or business line has their own objectives and audiences. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 97

Resources Telecommunications Collaboration Project 97

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 88

Survey Brands Sentiment Template 88

Buffer Social

OCTOBER 11, 2023

  You may have heard of the LinkedIn Influencer program — an elite group of LinkedIn creators handpicked by the platform as the preeminent thought leaders in their industry.   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

LinkedIn 116

LinkedIn Badge Communities How To 116

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 104

Social Media Authentication Communities Campaign 104

Sprout Social

MAY 5, 2017

From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Giving employees who work on a brand’s social accounts basic knowledge about the brand will be helpful in the long run. Hold brainstorm sessions as a group too.

Collaboration 45

Collaboration Team Guidelines Groups 45

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 102

Brands Retail Meme Trends 102

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Collaborative inbox tools like Message Completion , Tasks and Collision Detection. Use collaborative tools in the Smart Inbox to manage messages effectively.

Features 93

Features Brands Library Team 93

Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience. Tapping into that knowledge source can be invaluable for brands. Today’s marketing collaborator could easily become tomorrow’s competition.

Products 87

Products Team Focus Group Collaboration 87

Sprout Social

MAY 11, 2021

Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Approval workflows promote more active collaboration between you and your client’s teams. Promote collaboration in times of crisis. Opportunities for agency-client collaboration can be found in surprising places.

Collaboration 122

Collaboration Review Process Banking 122

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration. Lifecycle marketing.

Team 111

Team Marketing Collaboration Hubspot 111

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO?

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

MAY 6, 2024

Each social contact becomes part of a customer’s social conversation history with your brand, so you can tell at a glance whether this is their first contact with your or their 15th. All of those team members can draw from a library of saved replies that help standardize your brand voice and reduce manual typing time.

Tools 82

Tools HootSuite Team Social Media 82

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Twist Image

AUGUST 24, 2014

While he''s been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Ultimately, what we''re seeing is that new startups are efficient, and it''s forcing brands to be efficient. altimeter group.

Brands 90

Brands Hotels Startup Collaboration 90

Webbiquity SMM

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. They are the experts, so let them share their expertise on behalf of your brand!”

B2B 226

B2B Social Media Marketing Influencer 226