The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Was this a good move for the brand? A Lidl bit naive.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean? Here’s why.

Brands 145

Brands HootSuite Hashtag Instagram 145

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later.

Case Study 194

Case Study Study Social Media Film 194

agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram.

Hashtag 117

Hashtag Instagram UGC Research 117

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This makes keyword research for hashtags critical in social media.

Tips 352

Tips Marketing Privacy Influencer 352

Keyhole.co

MAY 29, 2023

As a brand, you undoubtedly want to be relatable to your customers. This is why your social media presence is essential to your brand’s survival. If you learn the best Instagram features and how to improve your hashtag performance , you are well on your way to standing out with a social media presence. Why did it work?

Campaign 52

Campaign Social Media Hashtag Trends 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? The first step in the campaign is to create a LinkedIn page. Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. Make your LinkedIn page for your company.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Mecca.

Case Study 114

Case Study Marketing Directory Retail 114

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.

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Hashtag Instagram Journal How To 111

Convince & Convert

JULY 19, 2013

Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a 65% increase in engagement. Case Study: A Day at the Races With Indy 500. Go “All In”.

Campaign 151

Campaign Instagram Case Study Tips 151

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates.

Campaign 162

Campaign Google Case Study Badge 162

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Enhance brand awareness. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing.

Influencer 98

Influencer Campaign Marketing How To 98

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. Create a well-organized campaign.

Blogger 152

Blogger Fashion Case Study Brands 152

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Unmetric

MAY 30, 2019

Studies have recently pointed out that tweets with images get 150% more retweets than those without and Facebook image posts see 2.3X How can we quantify visual marketing campaigns? Unmetric now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. Interested?

Brands 95

Brands Analysis Analytics Campaign 95

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. With a relatively low barrier to entry and creative formats to take advantage of, the opportunities are ripe for brands growing their influencer marketing programs. Over 40 percent of U.S.-based

Influencer 66

Influencer Campaign Marketing Case Study 66

Ignite Social Media

JULY 19, 2019

In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. Let’s talk.

Travel 94

Travel UGC Brands Tourism 94

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 88

Social Media Brands Content Guidelines 88

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. These presentations are a snapshot of a creator’s personal brand and track record. However, YouTube is more of a hub for digital creators.

Influencer 93

Influencer UGC Metrics Case Study 93

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 110

Campaign Social Media Sports Mobile 110

Social Media Strategies Summit

MAY 27, 2022

Hashtags to be used. Make Segmented Lists of Hashtags. Making a list of hashtags is a neat trick that many marketers use. They can create a separate list of relevant hashtags for both and keep it handy for multiple future uses. Make sure you find influencers relevant to your business and align with your brand.

Social Media 178

Social Media Strategy Marketing Curation 178

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automation, in this case, merely refers to the execution of the campaign.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Keyhole.co

MARCH 7, 2024

To simplify the process for you, we’ve divided the guide into three sections – prepping your account, growing your influence, and working with brands. Plus, brands narrow down on ideal influencers based on relevance so choosing a niche can connect you with the right brand partners. more engagement.

Influencer 52

Influencer Instagram Tips How To 52

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. MINI is one of those “love brands” that is lucky to have a highly passionate fan community. Video was a good medium for bringing this campaign to life. The campaign runs through June 2 nd. Can you twerk?”

Campaign 142

Campaign Features Video Case Study 142