TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign
Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.
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Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.
Social Media Today
MARCH 25, 2021
Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns.
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Social Media Strategies Summit
JUNE 8, 2023
Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.
Webbiquity SMM
OCTOBER 17, 2023
And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. An eye-opening 91.6%
Social Media Today
JULY 26, 2022
The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns.
Meltwater
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence? Were sales up?
Social Media Strategies Summit
OCTOBER 13, 2023
The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.
Sprout Social
DECEMBER 6, 2023
Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.
Social Media Today
JUNE 22, 2021
The option will help businesses get a better understand as to the response to their promotional efforts on the platform.
Social Media Strategies Summit
SEPTEMBER 9, 2022
Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.
Social Media Strategies Summit
JULY 19, 2023
Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.
Ignite Social Media
JUNE 5, 2019
One of those projects was a campaign called “Welcome to the Water” for Discover Boating. You can read more about our social media case study below. Campaign Objective. Additionally, we had target groups built around our target audiences’ interests, behaviors and media and brand preferences.
Social Media Strategies Summit
JANUARY 2, 2020
Social now dominates the way people communicate, shop and interact with brands. Social is the primary thing people do online, and according to PwC’s study of 22,000 consumers , social media is the most influential channel for inspiring purchases. But the campaign didn’t end on social. Van Ness’ fan base includes 4.8
Waxing UnLyrical
MARCH 26, 2012
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. So we were able to introduce the campaign and OA’s work to 68 participants in the chat.
Buffer Social
JUNE 8, 2022
Instagram is one of their key channels for building brand awareness and driving sales around gifting occasions. Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events. Tip 1: Get the timing right.
Sprout Social
MAY 26, 2022
With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.
Ignite Social Media
MARCH 28, 2019
Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”
Sprout Social
NOVEMBER 1, 2023
Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.
The Realtime Report
SEPTEMBER 3, 2020
Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Consequently, competition from other brands in your niche may cause some to act unethically and consider sabotaging a competitor. Running a negative SEO campaign – 14%. Written By. Tamir Davies. How Can We Define Negative SEO?
The Realtime Report
MARCH 16, 2020
New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.
Writtent Blog
DECEMBER 21, 2023
As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” Their download rates improved 300%.
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later.
Sprout Social
OCTOBER 1, 2020
Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment.
Koka Sexton
FEBRUARY 16, 2023
By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Do you want to increase brand awareness? Case studies: Case studies are a powerful way to showcase the success of your products or services.
Waxing UnLyrical
JULY 20, 2015
In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. The Blue Key Campaign (Prezi).
Waxing UnLyrical
JULY 25, 2016
Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.
Waxing UnLyrical
JUNE 6, 2016
With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .
Sprout Social
OCTOBER 16, 2023
Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers.
Pixlee
APRIL 28, 2021
Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. So, how do you stand out? Let’s start!
Audiense
MAY 17, 2018
After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The brands that influence them the most. The content they share the most.
Socialized
JANUARY 19, 2021
As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages. It is essential to present everyone with the visual brand; then messages.”
Social Media Strategies Summit
FEBRUARY 4, 2021
Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? The first step in the campaign is to create a LinkedIn page. Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. Make your LinkedIn page for your company.
Mindjumpers
MARCH 30, 2012
Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.
Sprout Social
APRIL 4, 2023
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?
Keyhole.co
MAY 29, 2023
As a brand, you undoubtedly want to be relatable to your customers. This is why your social media presence is essential to your brand’s survival. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple. Why did it work?
Awario
MAY 27, 2021
It makes Twitch suitable for successful marketing campaigns. In this article, we consider the perks of Twitch for brand promotion by examples of real case studies. On the other hand, this streaming platform attracts millions of people daily.
Webbiquity SMM
NOVEMBER 8, 2022
People praising a product or brand through ratings and reviews increases its credibility and authority. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. with only a handful.
Social Media Strategies Summit
MARCH 6, 2024
This is a massive issue for many brands. That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.
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