The Realtime Report

MAY 8, 2014

Is your brand looking for an effective way to reach teens? Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Users post collages about what they love and get feedback from the PicCollage community.

Case Study 195

Case Study Engagement Study Social Networking 195

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Social media platform your brand should check out: Houseparty.

Platform 271

Platform Social Media Influencer Trends 271

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

Examples 221

Examples Retail Instagram Buy 221

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport!

Campaign 60

Campaign Social Media Sports Mobile 60

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . In some cases, an account rep may set up your account for you.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. They work alongside media relations and branded communications. Her team knows to be courteous, respectful, and as transparent about the brand as possible. via Monsanto.

Social Media 140

Social Media Brands How To Case Study 140

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Sharing case studies from clients. Starting an ecommerce referral program with brand ambassadors. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4%

UGC 52

UGC Marketing Mobile Review 52

Buffer Social

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. 81% of people have been convinced to buy a product or service by watching a brand’s video. Let’s dive in! Brian : Right.

Products 110

Products Video Brands Content 110

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How to Turn Customers into Brand Advocates. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Freelance Social Media

APRIL 21, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe VaynerMedia Proves the Power of Geolocation Marketing by cinta5 on April 21, 2010 Just read an awesome case study by VaynerMedia about a campaign they facilitated between the New Jersey Nets and Gowalla.

Foursquare 143

Foursquare Case Study Marketing Sports 143

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The Social Activator.

Activities 141

Activities Social Media Mobile Geotagging 141

Convince & Convert

SEPTEMBER 10, 2015

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers.

Brands 60

Brands Content Transportation LinkedIn 60

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. But it’s not just about monitoring mentions of your brand.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

NOVEMBER 12, 2019

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.

Social Media 67

Social Media SMS UGC Marketing 67

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. We look forward to seeing you in Dallas! This prevents automated programs from posting comments. View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This could mean that employees share information about specific products or campaigns. This could mean that employees share information about specific products or campaigns. What is employee advocacy?

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. Source: Acquire Case Study. Sales chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Razor Social

JUNE 21, 2019

Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing. He is an award-winning Blogger , Speaker, and Author, and Brand Evangelist at Agorapulse.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Oktopost

JULY 15, 2020

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Ignite Social Media

NOVEMBER 26, 2019

There were over 5,000 entries by agencies this year and we are proud to have been awarded amongst many great brands. Ultimately, our social media campaign successfully and efficiently drove qualified users down the path to conversion. Learn more about our award-winning social content for travel by visiting our Outer Banks case study.

Social Media 33

Social Media Case Study Banking Real Estate 33

Pixlee

DECEMBER 15, 2017

“Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. The Intelligent Content Conference features knowledgeable and engaging speakers who will deliver two full days of presentations, case studies, and panel discussions on a plethora of topics.

Conference 40

Conference Marketing Case Study Banking 40

Buffer Social

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. It’s currently only available to select brands like Nike and Kylie Cosmetics. What is social commerce? How to say hello to us.

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. No matter where the social media is happening or what platform it’s on, there’s always that temptation to talk just about the brand, the services, and the products.

How To 150

How To Banking Social Media Case Study 150

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

MARCH 29, 2013

How to Prepare For the Upcoming Changes of Google Enhanced Campaigns. As mobile ads grow, small businesses are going to benefit sufficiently by switching your bids from computer to tablet users. Moreover, it’s possible to bid on those mobile users who are closer to your physical location.

Google 69

Google Content Flipboard Marketing 69

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. These methods work for any size brand and business with budgets big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. No matter where the social media is happening or what platform it’s on, there’s always that temptation to talk just about the brand, the services, and the products.

How To 139

How To Banking Social Media Case Study 139

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. Listen Now .

Social Media 161

Social Media Study Statistics Aggregator 161

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed.

Research 265

Research Social Media Marketing Retail 265