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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools? Stay on top of things, grow, and beat the competition.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. 90% of B2B software companies have Twitter accounts—but more than a third are inactive. Half of B2B software companies struggle with the “social” media concept.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Trendrr 267
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Social listening, and more broadly online brand monitoring, is essential. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142
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Twitter for Business: Is It Time?

Webbiquity SMM

Though 90% of B2B software companies are on Twitter , barely half are active. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. But it’s not.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.