Keyhole.co

MAY 12, 2023

Creating content is tough, even when you know your target audience and customer segment in and out. Their undisputed secret lies in keyword monitoring tools. Content optimization Have a site but are clueless about spiking your organic traffic? Let’s not pretend anymore. Watch out for every trend on Keyhole 10.

Tools 52

Tools Strategy Marketing Analysis 52

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Harp Interactive

MAY 25, 2010

What is the focus and complexity of what you need to monitor? If you are a small business or entrepreneur, you may find free monitoring tools will more than do the job. We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Free Social Media Monitoring Tools.

Social Media 241

Social Media Radian6 Tips Wiki 241

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. We’re talking an endless appetite for information. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring?

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

MARCH 9, 2023

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Although not exactly a social listening tool in the sense of some of the other tools on our list, with BuzzSumo, you can track competitors, brand mentions, and industry updates.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Firebelly

SEPTEMBER 3, 2010

Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. Here are 5 articles to help you understand social searchs relevancy to your business.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Branding and awareness is the entire premise of TV commercials and billboards.

Social Media 188

Social Media Reputation SEO Engineering 188

Hootsuite

OCTOBER 28, 2019

Table of contents. Engagement : these metrics show how audiences are interacting with your content. Consumer : these metrics reflect how active customers think and feel about your brand. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. and the content (i.e., Customer metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Post on Google Buzz. Share this on FriendFeed.

SM2 202

SM2 Vocus Alterian Radian6 202

Sprout Social

JUNE 15, 2020

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). Many marketers rightfully look at Google Analytics data to glean their ROI from social media.

Social Media 132

Social Media Privacy Marketing Policies 132

Firebelly

JULY 30, 2010

It’s the only way we can acquire information that we don’t currently have. So get kitty lookin’ pretty and start rolling! Facebook Rolling Out Questions Feature People ask a lot of questions. It’s natural and it makes sense. Have a great weekend! Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 173

Social Media Paid Search SMS Syndication 173

Firebelly

MARCH 23, 2010

In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. Why were more people than usual streaming into Starbucks today?

Discount 111

Discount Facebook Paid Search SMS 111

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Quantitatively, you can get real data that helps inform your strategy.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Saying It Social

JUNE 3, 2010

Social media content is now integrated with search results: Search engines like Google and Bing are increasingly indexing and ranking posts and other information from social networks. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Firebelly

JUNE 3, 2010

Digitalia | Indianapolis Social Media Marketing « 3 Easy Ways To Make Your Facebook Page More Welcoming | Main | Flickr Friday: Sexist Profiling on Twitter » June 03, 2010 Jakes Take: Fresh Logos, Fresher Coffee Every brand could use a re-design every once in a while.Even Google updated their logo last month, if you haven’t noticed.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Firebelly

DECEMBER 14, 2009

 How will you gather information? What Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? What forms of social media will you use and why? How will you measure? What  What metrics are appropriate for your campaign and what do they tell you? How

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

MARCH 12, 2010

10 Steps for Optimizing the Brand for Social Search By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

SEO 100

SEO Paid Search SMS Syndication 100

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Firebelly

JANUARY 22, 2010

By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base. Is Advertising on Facebook Really Effective? In theory, it makes a great deal of sense.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Firebelly

FEBRUARY 10, 2010

The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It.

Social Media 100

Social Media Paid Search SMS Syndication 100

Keyhole.co

JUNE 21, 2023

Knowing your industry, brand reputation, and competitors is vital to your continued success. Information is power, and unless you’re constantly gathering data, you’ll be in the dark on key shifts that could help your business soar or, at the very least, prevent disaster. Enter: Google Alerts. What are Google Alerts?

Real Estate 52

Real Estate Google How To Brand Monitoring 52

Firebelly

NOVEMBER 24, 2009

"This update also enables developers to set specific criteria in their titles to publish additional game information to your News Feed. You can then check out your updates, and those of your friends, on Facebook, Twitter, and other social media favorites through the PS3’s built-in web browser.”

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Firebelly

JANUARY 15, 2010

5 Tips for Creating a Successful Social Media Contest By Clay McDaniel One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Janet Fouts

JANUARY 27, 2011

It’s a given these days that before at least 50% of the first-time meetings you’re about to have you and the person you’re meeting will have Googled each other to learn a bit more about the person. Literally when someone actually engages with your content. Postrank Analytics. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Sprout Social

JANUARY 16, 2024

Then, it calculates the average sentiment around your brand, classifying it as positive, negative or neutral. Some tools also help you monitor your competitors’ customer sentiment score. Some sentiment analysis tools can also analyze video content and identify expressions by using facial and object recognition technology.

Sentiment 97

Sentiment Analysis Tools API 97

Hootsuite

MARCH 22, 2023

Facebook SEO is the practice of optimizing your Facebook content to increase your reach, discoverability, and visibility on the platform. In both cases, it’s all about working with the algorithm to make sure your content rises to the top. And lordy lordy, who doesn’t want to be the top dog on Google?

SEO 110

SEO HootSuite Facebook URL 110

Firebelly

OCTOBER 26, 2009

To suggest that one follow someone and expect one type of content is highly idealistic. Balanced content is what should be pursued. They aren't trying to sell themselves or provide quality content. Noone wants to hang out with people that are me me me all the time. UFM is what happens and it applies to me and everyone else.

Paid Search 107

Paid Search YouTube Eventful Twitter 107

Hootsuite

JULY 17, 2023

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Hootsuite Surprise!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Keyhole.co

APRIL 20, 2023

Every day, there is new content coming your way. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

MAY 12, 2023

Online reputation spans the information that people can find about you online. This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. You can use tools like Google Alerts or Keyhole to track brand mentions.

Reputation 52

Reputation Tools Sentiment Review 52

Webbiquity SMM

AUGUST 29, 2017

No other platform can match its brevity and immediacy for amplifying breaking news and fresh content. And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. Reach refers to the number of unique social media users who have seen your content. It indicates how viral your content has gone.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” or “Which age cohort is most active in sharing our content?” To get better-quality information, you should use all the available sources of robust data, including SEO.

Data 108

Data Social Media Strategy CPC 108

Webbiquity SMM

APRIL 12, 2022

The content creator might even sue you. Regulatory guidelines: Businesses in regulated industries such as financial services and healthcare, and any publicly traded company, have restrictions regarding what type of information they can publicly share, and when. Check what blogs and articles are saying about your brand.

Social Media 189

Social Media Policies How To Guidelines 189