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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Spot competitor campaigns as they launch. What are social listening tools?

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Integrate trending topics in your marketing campaigns.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

By monitoring public opinion, Nike was able to track brand mentions and public reaction to this campaign across social media. The company made over $6 billion off that campaign within a year! You should feel the pulse of your target audience and customers before and after launching a campaign.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Contact to discuss.

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How To Measure Share Of Voice On Social Media

Keyhole.co

SOV Calculations Lastly, as we previously mentioned, you can use the formula: Share of voice = Your Brand Metrics / Total Market Metrics Multiply the output by 100 to arrive at your SOV percentage (%). That’s to say, it can help you with brand monitoring. 5 on G2.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

You know what you want them to want – whatever product or service you’re offering – and you know how to encourage them to want it (through strong marketing campaigns and plenty of nose-to-the-grindstone development), but you can never really get a strong grip on your leads until you know what it is they really want in the first place.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Keyword monitoring will reveal which keywords to target in your content to improve your rankings. What are keyword monitoring tools?

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