agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Don’t count Twitter out.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 6, 2024

Simply put, social media sentiment analysis is tracking brand mentions, gathering relevant information, and analyzing the data with one goal in mind – to determine how people perceive your brand and learn their opinions about you across social platforms. The company made over $6 billion off that campaign within a year!

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Harp Interactive

JANUARY 6, 2010

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. For example: Your brand name. Next…how to monitor all these platforms?

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Keyhole.co

FEBRUARY 3, 2024

How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. That’s to say, it can help you with brand monitoring. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Keyword monitoring will reveal which keywords to target in your content to improve your rankings.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

MAY 16, 2023

By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. The follower growth rate serves as a better health check on the performance of your campaigns. Tracking this rate can help you monitor your performance against your competitors.

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Why Should I Track Follower Growth Rate?

Metrics 52

Metrics Analytics Analysis Hashtag 52

Oktopost

JULY 18, 2023

You know what you want them to want – whatever product or service you’re offering – and you know how to encourage them to want it (through strong marketing campaigns and plenty of nose-to-the-grindstone development), but you can never really get a strong grip on your leads until you know what it is they really want in the first place.

B2B 62

B2B ROI Social Media Sample 62

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. billion people are engaged in various social platforms. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

OCTOBER 13, 2023

Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. For many employers, these platforms are the primary and even the only source of new talented candidates. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JUNE 15, 2020

This adds some extra steps to your campaigns, providing more opportunities for leads to drop out of your funnel. How does GDPR impact each social media platform? Most of the major social media platforms have highlighted their explicit approaches and commitment to GDPR compliance.

Social Media 132

Social Media Privacy Marketing Policies 132

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. More and more customers are expecting it and if you’re not taking care of your customers on social platforms then you could be loosing those customers. Enhance Customer Service.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

OCTOBER 10, 2023

In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Ready to start tracking your brand mentions and analyzing the sentiments behind them?

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Pricing: Starting from $1000 per month to monitor 30 brand profiles. Hootsuite is an extensive platform for all your social media needs. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

FEBRUARY 13, 2019

Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. All the functionality you need, under one roof.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. This can help you to hone in on the platforms and accounts that are causing the issues. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Unmetric

JULY 9, 2019

In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

NOVEMBER 13, 2023

With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos?

SEO 52

SEO Content Hashtag Trends 52

Idaconcpts

AUGUST 22, 2014

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. It is important to monitor audiences, not just online. Managing Negative Feedback. Getting What You Want.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JUNE 11, 2010

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links. Having trouble reading this image?

Social Media 100

Social Media News Paid Search Microblogging 100

Firebelly

MAY 21, 2010

Firebelly Memo: Its important that you make you blog, or website built on the Wordpress platform, accessible to the increasing number of people who surf the web on mobile devices. A lot of times, just because you love a particular platform or community and feel comfortable there, doesn’t mean that your customers or audience is there.

Social Media 101

Social Media Facebook Mobile Newsletter 101