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The iPad And The Marketing Professional

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Look no further than the pervasiveness and explosive growth of the smartphone and tablet market. One of the hottest holiday gifts this coming season (for the young and old alike) is Apple 's iPad. Here are some of the best iPad apps for business professionals. The App Economy. This makes all of your files synchronized online.

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The New Mass Media Is The iPad

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The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. million iPads. This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated). This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated).

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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? it's in the targeted marketing as well. or does it?

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Enabling Your Abilities

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Enabling Your Abilities Written on June 29, 2010 by Justin Levy in content strategy , preparation , technology , video 4 Comments - Leave a comment! What magazines/journals are you reading to stay creative?

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The New Convergence

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In both of my business books ( Six Pixels of Separation and CTRL ALT Delete ), the case it laid out for just how much technology, innovation and connectivity has changed business (yes, it''s much more than just the media and marketing sides of things). This form of utilitarianism marketing blends the digital and physical seamlessly.

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The New Media Diet

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For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her smartphone near-by and engages in the digital native dance known as multi-platforming. So, what's a marketer to do? The article points to a few solutions.

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How I Write

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Microsoft Word for newspaper and magazine articles. Scrivener for book and book proposal writing. on my iPhone and iPad ). I try to read a book every week on various topics from business and marketing to creativity and innovation (I don't often read fiction). I love magazines. book proposal.

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