Razor Social

JUNE 22, 2017

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. Your focus should not be on social media.

Social Media 110

Social Media Content Survey Influencer 110

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 97

Publishing Tools Brands Facebook 97

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

Features 124

Features Instagram Hashtag Social Media Management 124

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Social Media 106

Social Media How To Analytics Cost 106

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Twenty4 Social

JANUARY 5, 2021

Did you know that building a community starts and ends with attracting and interacting with the right group of people, but who are they? Today we will go through my top-secret hacks to become a social media marketing guru! Take the guesswork out of social media strategies. Subscribe now!

Social Media 40

Social Media Review Communities Instagram 40

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Sprout Social

JULY 18, 2022

BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. Popular BookTok books are a major opportunity for literary brands.

Brands 109

Brands Retail Meme Trends 109

Convince & Convert

JUNE 7, 2017

According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. T-Mobile CEO John Legere is incredibly active on social media. So we built a creative team of editors, writers, illustrators, and letterers who spent months making a comic book called T-Man and Gums.

Campaign 147

Campaign Marketing B2B Conference 147

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

The Realtime Report

SEPTEMBER 1, 2017

Sharing attachments with groups can also be cumbersome, and keeping everyone’s file revisions in sync can be a nightmare. Slow equipment and software can clog up your workflow. Failing to optimize software usage can cause you to waste time entering the same data multiple times into different programs or media.

Meeting 130

Meeting Software Skills Compete 130

Ignite Social Media

FEBRUARY 19, 2018

Whatsapp has quickly become popular by being easy to use, free and lets users text, chat and share media, including voice messages and video, with individuals or groups. WeChat is a Chinese multi-purpose social media mobile application software that is similar to WhatsApp but WeChat is a platform that connects to everything else.

Applications 96

Applications Software Social Media Mobile 96

Convince & Convert

JANUARY 27, 2011

The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the subsequent escalation procedures are. The dictionary guys got it absolutely right, and their definition is an excellent prism through which to examine what is—and what isn’t—a social media crisis.

Social Media 125

Social Media Issues Patterns Exercises 125

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Influencer 127

Influencer Social Media Statistics B2B 127

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Can your social media activities cost you your job?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Koka Sexton

JUNE 10, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software – My New Disaster Recovery Software Gig Early in March, I was let go from Acronis software. Then came along Paragon Software. Give them the software at a decent price, and let them make a decent profit.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

JUNE 10, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software – My New Disaster Recovery Software Gig Early in March, I was let go from Acronis software. Then came along Paragon Software. Give them the software at a decent price, and let them make a decent profit.

Software 40

Software Foursquare WordPress CoTweet 40

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. Community management software can take your brand building to a new level. Your customers are your biggest cheerleaders.

Software 62

Software Communities Forums Hubspot 62

Koka Sexton

JULY 27, 2009

Paragon even has user created videos on YouTube where people are showing off the software. I think Paragon should hold a contest or something with a giveaway for the best user generated video showing the Paragon Software products. It took a couple weeks to get used to the software. Drive Backup is a really good backup software.

Software 40

Software Press Release Training Foursquare 40

Hootsuite

NOVEMBER 28, 2019

Simple: Facebook Live is a fantastic way to increase social media engagement. Tap the To: field to choose whether to make your video public, visible only to friends, visible in a group, or visible to only a custom list. If you don’t have one, you can simply prop your device up against some books or a wall.

Video 145

Video Facebook Notification API 145

Your Escape From 9 to 5

APRIL 16, 2022

In fact, email marketing outstrips social media and SEO by a long way. It could be someone who subscribed to a newsletter in return for an e-book. This means you can sort them into different groups, according to how qualified they are. We have a FREE e-Book to help you sell more products!” What is a Lead?

Marketing 40

Marketing How To Software Buy 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Social Media Strategery

FEBRUARY 23, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Is Enterprise 2.0 Learned From a Book or From Doing? I don’t think that social media or Enterprise 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Koka Sexton

JULY 27, 2009

Paragon even has user created videos on YouTube where people are showing off the software. I think Paragon should hold a contest or something with a giveaway for the best user generated video showing the Paragon Software products. It took a couple weeks to get used to the software. Drive Backup is a really good backup software.

Software 40

Software Press Release Training Foursquare 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company.

Social Media 134

Social Media Consultant Video Strategy 134

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market.

Social Media 51

Social Media WordPress Software Foursquare 51