Webbiquity SMM

SEPTEMBER 9, 2014

Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together. . • Fear that employees will waste time on social sites. Employees intentionally wasting work time are a sign of poor hiring, poor motivation, and/or poor management.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

AUGUST 1, 2011

You’ve almost certainly never heard of the Woodtick Theater and are unlikely to see it written up in any business book, but consider: • The theater is in its 20th season. • For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Minnesota-based keynote speaker, sales trainer, motivator, creator of fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies. Diana Adams.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 31, 2022

Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members. The last thing you want is to create a generic group and compete against thousands of other similar groups. What specific benefit can you give your audience that other groups can’t?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. The most popular marketing tactics on LinkedIn are the use of LinkedIn groups (cited by 33% of marketers) followed distantly by InMail messaging (14%), LinkedIn Events (13%) and LinkedIn ads (10%). Only a quarter of all U.S. eMarketer ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 10, 2012

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com , social web sites and mobile. Meghan Biro. MeghanMBiro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Your brand’s social media following includes several distinct groups of people, each with their own interests and priorities.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JUNE 15, 2020

” Product-aware customers are a limited group, so you’ll need to broaden your scope eventually. In his free time, Andrey is obsessing over his pet projects: a screenplay for a movie, and a book of horror stories. Typically, you want to start with product-aware customers. Usually, they ask very specific questions.

B2B 172

B2B Policies How To Wikipedia 172

Webbiquity SMM

AUGUST 2, 2010

Yes, as Shel Israel writes in the foreword, “It had to happen—an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. This is the way it should be.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JULY 15, 2013

If a book about failures doesn’t sell, is it a success? One (perhaps) surprising example: the Guinness Book of World Records was invented by the beer company to sell in bars, so that patrons would have an “official book of records that could be used to settle bar bets.” ” Awkward Stock Photos.

Tumblr 193

Tumblr Marketing Meme Social Media 193

Webbiquity SMM

DECEMBER 4, 2012

Social Media ROI Measurement Guides. Social Media: ROI Possible by SlideShare.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 7, 2012

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 5, 2016

17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. 56 Reasons Why Content Marketing Works by Marketing Insider Group. by Marketing Insider Group. Use CMI’s Visual Content Marketing Look Book to inspire your next content project. Does Marketing Have A Marketing Problem?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 12, 2013

Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. Yet less half utilize webcasts and just 20% create e-books. eMarketer ). MarketingSherpa ). Marketing Charts ). Marketing Charts ). 82. ( Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 27, 2021

A few journalists, analysts, and business-book authors in any industry segment stood out. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). But print space was an expensive and finite resource. Digital Channels Democratize Media.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JUNE 6, 2011

’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 4, 2014

The most natural and knowledgeable group of brand ambassadors would seem though to be employees. Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture.

Review 205

Review Radian6 Guidelines Policies 205

Webbiquity SMM

NOVEMBER 6, 2013

They can also promote content downloads—reports, white papers, e-books and guides. Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart. Event sponsorship can also drive increased booth traffic at tradeshows.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

AUGUST 16, 2010

If you want to be a success in social media, then you definitely don’t want to be part of any of these groups. 4 (buy them a book) works well if [italics] you have the kind of boss who actually reads books. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. It’s for kids.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. Priit Kallas reviews four dozen free social media tools in two groups: one including the tools he uses most often (e.g.,

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

MAY 14, 2013

Following up on an earlier post on the same topic, Gini Dietrich (again) offers 10 more ideas to increase engagement on your blog, from writing book reviews and rants to covering the latest trends and answering questions commonly heard by your sales force or customer service reps. Content Development and Writing Tips.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

NOVEMBER 19, 2013

There’s no reason corporate purchasing professionals shouldn’t be able to buy office supplies, chairs, filing cabinets, commodity technology items and other frequently purchased, generally low value items online as easily as they’d buy a book, a pair of shoes or music in their personal lives. Committees make decisions.

B2B 199

B2B Marketing Committee Cost 199