article thumbnail

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
article thumbnail

Social Media and Your Ever-Expanding Brand

Socialized

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&#

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

There Is A Bigger Picture (And It's Worth Thinking About)

Twist Image

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. Since then, I always pegged him as the video podcasting guy (and the author of the excellent business book, Get Seen ). business book. business book. That''s not entirely true. chicken and waffles. em michelle phan. entrepreneur.

Radian6 111
article thumbnail

Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198
article thumbnail

Missed Opportunities

Twist Image

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. Brands love their corporate Facebook pages. on their page.

Sysomos 108
article thumbnail

How to Maximize the Symbiotic Relationship Between PR and Influencer

Convince & Convert

Sally is also an author with her book, “Smart News: How to Create Branded Content That Gets Found in Search and Shared Social” and her blog The Proactive Report. . Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social”. You just have a big audience.” —@sallyfalkow. “A Meritus Media.

article thumbnail

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Yep, let's get the bigger picture people!

Brands 146