Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

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Buzz Marketing for Technology

JULY 22, 2008

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Fast Company.

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Buzz Marketing for Technology

JUNE 27, 2008

You can see this shift both in the practices of individual workers and in the strategies of technology companies. Companies do too. Across the company, Google uses a more evolutionary development style, seeking innovation by spreading bets over many possibilities, most of which have little chance of success. vs. web 2.0

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Buzz Marketing for Technology

JULY 21, 2008

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. Technorati Profile. PKM: A Spec for Social Networking & Personal Content Management. Fast Company Blog. 4:18:42 PM trackback [].

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Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. Technorati Cosmos.

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Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. Technorati Cosmos.

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How To Repository FAQ Aggregator 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Diva Marketing Blog

JANUARY 1, 2009

2009 I'd love to see companies, PR professionals, governments and more continue to embrace new media and to reach out to, rather than be afraid of, the blogging community. Plus many more companies need to start blogging. We've seen too many companies enter the SM world looking for immediate ways to monetize those efforts.

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Does social media convert?

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Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. The most popular blogs, according to Technorati , maintain that consistency by posting more than once a day. Here’s a hint: it requires not doing what everyone else does.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Viper Chill

NOVEMBER 29, 2011

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Spyfu helps you to see which companies are buying ads for certain search terms, and even shows the exact ad copy that they’re using. Technorati Top Blogs.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. People do not want to hear from companies as represented by marketers, they want to hear from other people.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 8, 2010

You need to network with like minded individuals and build relationships with people in the blogosphere so that you ultimately get inbound links, comments, and visibility. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

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Buzz Marketing for Technology

JUNE 27, 2008

This article has been compiled after tracking recent conversations in the blogosphere and following social bookmarks. Software development companies are keen to make their product or service a nexus of attention. Can personal digital knowledge artefacts management and social networks enhance learning? Vuorikari, R.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. Social Network by Laurel Papworth. That is not cyberbullying.

Case Study 104

Case Study Study Blogger Communities 104

Viper Chill

APRIL 25, 2012

Social networks are growing at record-breaking speeds. According to a recent post by Arrington, things aren’t looking so good at his old company: “He [the new CEO] has to get page views up, which have declined by around 50% since I departed last year (with Siegler singlehandedly the majority of the loss).

Sites 96

Sites Industry Blogger News 96

Techipedia: Tamar Weinberg

MARCH 24, 2010

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. There are lots of people and companies that have secured my attention because they provide regular value. just not IM or the phone).

Influencer 278

Influencer How To Press Release Blogger 278

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg TysBlog.com Blogging Tips to Develop a Successful Blog – CatchThePosts! Wubi – 1 click Ubuntu Linux installion in Windows. Help Us Build It. Leave a comment!

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg TysBlog.com Blogging Tips to Develop a Successful Blog – CatchThePosts! Wubi – 1 click Ubuntu Linux installion in Windows. Help Us Build It. Leave a comment!

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49