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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

Retail 60
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattleā€™s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. Plus, we do some pretty cool work with big name brands.

Fashion 112
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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, itā€™s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brandā€™s marketing strategy is blogger outreach.

Blogger 152
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An Innovative Approach to Outreach Marketing from a Quirky Brand

Convince & Convert

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Letā€™s dive in and see how they worked with bloggers.

Brands 156
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5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencer marketing in 2020 looks very different than it did even one year ago. As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. Especially in difficult times, marketers need to prove the ROI on all activities.