How To Become An Ethical Blogger
SEPTEMBER 24, 2015
Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers. Are you an ethical blogger? Bloggers may define or interpret them differently.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? There’s a lot more you can do to use Twitter for PR in a smart way. ” 3. These include: 6.
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
How to Easily Remove Any Facebook Application
MARCH 21, 2011
It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. Maybe it turns out to have spyware attached, or gives your personal details to third parties. Here’s how to get rid of any Facebook Application. How to Get Rid of Applications. Email this to a friend?
How to structure glocal communication on Social Media
NOVEMBER 4, 2014
Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands. How to. How do you organize and manage glocal communication? 2. How do you engage the consumers in your brand?
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. 25 Easy Ways to Promote Your Blog by Kim Garst.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s also challenging to do well. Yet bad, even horrible , blogger pitching practices remain common—because they are easy.
How to Build a Community that Thrives
FEBRUARY 26, 2015
thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community. In fact, I didn’t say, “Let’s build a community” and strategically set out to do it.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. After all, wouldn’t it be nice to have an army of people out there who zealously promote your products and company to anyone who’ll listen?
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants. How we did it. Results. Was this useful?
How to Market with Mom Bloggers
Convince & Convert
APRIL 22, 2015
Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Don’t take on more than you can handle. Less is more.
How to generate Twitter leads using automation
OCTOBER 7, 2015
And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Journalists, anchors, customer prospects, and bloggers use the platform to find and vet sources on the fly.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. You just haven’t brought your blog to the next level. The first thing you need to do is define success, as it means to your business. What would it take for you to feel as though you reached a new and exciting milestone?
How to Write Blog Posts that Get Read and Shared
FEBRUARY 5, 2015
We had such great success with Andy Crestodina’s webinar last month on influencer relations , we hope to keep the professional development and engagement level at the same high pace. Therefore, next Thursday, I am going to host How to Write Blog Posts that Get Read and Shared. More, more, more, you’ve said, and I am super happy to oblige. CT, 10 a.m.
How To Write Irresistible Email Subject Lines
FEBRUARY 17, 2015
It’s your introduction – the thing that grabs the reader’s attention and entices them into opening it to find out more. And therefore, is more likely to get sent to the trash without ever being opened. The subject line is the key to increasing your email open rates. Why should your email matter to the recipient? Ex: Sally, it’s time to act.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.
How to Use Pinterest And The New Rich Pins Features
JUNE 5, 2013
Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network. You can follow users with similar taste and interests as you to repin what they have pinned or find items across the web on your own. However, remember to also use Pinterest as a way to tell more about your company and your values.
How To Be a Better Guest Blogger
AUGUST 16, 2015
Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. wanted to make sure my topic fits with your theme. have two guest posts that I would like to have published. One is about how to plan for retirement in your 20s. Extra links? (to your article). Period).
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. Short.
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
mom buying power estimated to be $2.1 trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.
How To Humanize Your Business
MAY 14, 2012
How To Humanize Your Business. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media. Begin to develop specific strategies for changing their own organization on at least one of those three levels.
How to Get Started with Instagram Marketing
APRIL 11, 2015
It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. If you haven’t tried Instagram marketing yet, it’s time to get started. They are limited to 150 characters and are not indexed by search engines. Your Your goal should be 2-3 new photos per week.
How to Be a More Consistent Blogger
MARCH 28, 2016
But we all know consistent posting is one of the keystones to blogging success, and so sorting out a workflow that helps you be more productive or use your time more wisely can be one of the best things you can do. How to Be a More Consistent Blogger. What to do when you start well but never finish. Getting back to your roots. Prioritising tasks. Tools.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. Best of all, they are easy to follow! Over to you!
How to Treat Your Bloggers Like Rock Stars
Convince & Convert
JANUARY 29, 2014
Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward.
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. Designing a winning strategy doesn’t have to be hard. And when you look at the keys to their success, it’s simple. Commitment to an easy to follow common sense approach.
How to Leverage the Potential of Blogger Outreach
SEPTEMBER 24, 2012
Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. What is Blogger Outreach?
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Here is how you can reach out to Mom Blogs: Make a Target List. You are welcome to start with this list.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But remember to skip the small talk and insincere banter.
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
It’s been a while since we’ve had a PR gone bad case study to review. Yet here we are again. I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it. So here’s the story… Samsung Threatens Bloggers. What this Means to Brands. What this Means to PR Pros.
How to Easily Make Animated GIFs from YouTube Videos
MAY 2, 2015
Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it. For more #EndlessFun go to [link]. Here’s how: 1. After “www.”
How to Write Like an IDIOT
MAY 21, 2015
By Lesley Vos What tactics do you use in your texts to catch audience and build their trust? It would be easier to answer this question if you were an IDIOT in writing. It works perfectly for professional copywriters, content creators , PR specialists, and bloggers who want their content to bring readers, traffic and conversion. It doesn’t have to be perfect.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. They’re subject to persuasion, impulses and motivators.
How to Write a Great Business Blog Post
AUGUST 6, 2014
Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it. How-to’s always work – you’re reading this, right? :)). 2. Yet in all our years of schooling, we have learned to remove that personality from our writing. Have an opinion.
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years.
The PR Pro and Blogger Manifesto
JUNE 30, 2011
Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Because I sit on both sides of that relationship, it’s pretty easy to say what works and what doesn’t work. The PR Pro and Blogger Manifesto. Understand the blogger’s goals. Understand how PR reports to internal or external clients.
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
The lines between PR, marketing, and advertising continue to blur, which is great for the PR industry because we finally have data to prove we are an investment, not an expense. But it also means we have to do more than report on media impressions , advertising equivalencies , and increased fans and followers. Which means we have to do more than media relations.
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
We don’t have much time to grab our readers’ attention these days. It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what we have to offer. Remember, it isn’t their job to “stick to it,” and to spend their valuable time reading our content. Send to Kindle.
How to Develop Yourself as a Blogger
FEBRUARY 6, 2013
People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. To become an expert blogger, you need to be at the top of your game in your chosen subject.
Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will work with the new phone because they’ve changed the connectors. But the big “secret” event is today and bloggers, far and wide, have been invited to attend. Is it going to be worth all the hype? Blogger Relations.