Waxing UnLyrical

JUNE 15, 2012

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. Using Social Media to Make People Feel Special.

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Social Media Blogosphere Comments Blogger 222

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born. It doesn’t make sense.

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Team Social Media Aggregator Meeting 165

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We used social media and leveraged the triple-bottom line of the organization to promote the program and event. Attracted affinity partnerships.

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

JUNE 30, 2014

Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? 5 Strategies to Build a Network of Bloggers and Journalists . Why: Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media.

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Small Business Consultant Flickr System 202

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : Do you conduct your blogger outreach via a listening program?

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MAY 19, 2014

Looking At Social Media Value The WIIFM Way. How to Ask for Guest Bloggers Without the Awkwardness. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). In this guest post for SteamFeed , Anne Reuss shares how to get bloggers on board.

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Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. Lisa Larranaga Denten is the social media manager of Cision US. Take photos and if you generate enough tips and insight, package the content together into a kit.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots.

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Press Release Flickr Template Templates 188

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Erin taught me the value of boundaries. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Things I Learned From Erin Feldman is a post from: Waxing UnLyrical.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

JUNE 24, 2013

Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. How My Guinea Pigs Became Famous Guest Bloggers. Don’t you just love Mondays? Hence the seven posts below.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

FEBRUARY 24, 2014

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. The Benefits of Becoming a Guest Blogger. This is a great read from Daniel Newman.

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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CSR Survey Consultant Loyalty 258

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. I know big bloggers get swag. Simple, right?

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Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. And my guest bloggers, both frequent and infrequent. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Read All About It!

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JUNE 21, 2013

If you are a regular here at #WUL, you’ll know that I created the hashtag #measurePR and founded and curate a chat of the same name, focused on PR (and social media) measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

JULY 31, 2015

Hence the parallels between “PR” and “publicity” and “media relations.” ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. How social drives content. Nothing new so far. Big, big mistake.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# And my guest bloggers, both frequent and infrequent. Read All About It!

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News Google SEO Postrank 274

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. How to Use Social Media And Stay Couth. Time for a new agency-client agreement.

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Consultant Retail Influencer Conference 100

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 10, 2010

Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. And my guest bloggers, both frequent and infrequent. telling that story for you. Will you join us if you can? Read All About It!

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 10, 2011

One of the reasons I will come back to a blog again and again is that feeling that the blogger is talking to me, not at me. I want to come to a blog to learn something, and interact with that blogger. This is true in real life as well as in social media. She is also a social media blogger for Melen LLC.

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Company Flickr Blogger Social Media 197

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. While using social media to defend your reputation is important, collaborating with the mainstream media also helps to build support.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

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Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Hopefully, I was going to go eat a dosa. I’m pleased to tell you that I did, indeed, go eat a dosa that day. To say and not say.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. And my guest bloggers, both frequent and infrequent. here’s your answer.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. And my guest bloggers, both frequent and infrequent. here’s your answer.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? Read All About It!

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Why: Jen is one of the finest people it’s been my privilege to meet through social media.

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Postrank 161

Postrank Class Tourism Blogroll 161