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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389
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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

Blogger 367
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10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? You can build a more authentic brand partnership. Because it works.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I see opportunity in competition When entering a new market or industry, perception is everything.

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30 Social Media Content Ideas and Examples for Brands

Hootsuite

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Market data. Live videos. This is a great idea for launch events or press conferences.

Examples 145
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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Let’s look at an example.

Marketing 284
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Blogger Outreach: Building Relationships for Backlinks

Writtent Blog

Link building outreach is the process of creating backlinks from other sites by contacting bloggers and asking them to link to your website. Your ultimate goal is to convince bloggers that your content is link-worthy and that it will benefit both them and their audience. Find bloggers who can link to your content.

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