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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. I’m not surprised if bloggers claim that 40-60 percent of their traffic come from search engines. Bloggers often hold contests or group projects to encourage others to blog about certain topics.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. I’m not surprised if bloggers claim that 40-60 percent of their traffic come from search engines. Bloggers often hold contests or group projects to encourage others to blog about certain topics.

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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share). But it’s only ever got two participants: the original commenter and the blogger. I see this seminar as a blog. So thanks for making this more enjoyable.

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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Reply Deb Ng August 19, 2010 at 8:55 am Jenn Fowler (@jennfowler) and I joked the other day about starting a support group for our spouses and other social media widows and widowers. Your post offers good suggestions – far better than starting a support group. Those featured in the book weren’t exactly strangers.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

He says, “The use of Twitter was mainly for the brevity and ability to drive traffic to our blog and booking site rogersmith.com. They go out of their way to welcome any social media-initiated guests in person. When I want to book, I just DM them and ask for the ‘social media rate.’ Thanks for this!

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