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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. TV); enlist popular bloggers to avoid Google Clustering. Create sub domains, blogs, media channels (.TV);

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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who had earned a decent or better Page Rank saw their status tank to zero once Google realized they were being being paid for certain posts by advertisers. To its credit, Google also penalized its own Japan division who used the pay per post tactic in an attempt to compete against Yahoo.

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A Step by Step Guide to Fixing Any Google Penalty

Kikolani

If your website is receiving reduced web traffic or the present strategy in place is not working as efficiently as it once did then you probably have been penalized by Google. Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Why did we get the Penalty?

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. I’m not surprised if bloggers claim that 40-60 percent of their traffic come from search engines. Bloggers often hold contests or group projects to encourage others to blog about certain topics.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. I’m not surprised if bloggers claim that 40-60 percent of their traffic come from search engines. Bloggers often hold contests or group projects to encourage others to blog about certain topics.

How To 26