Jeff Esposito

AUGUST 29, 2012

This post originally ran on Vistaprint’s Small Business Blog. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners.

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Small Business Social Media Foursquare Statistics 49

Jeff Esposito

MARCH 21, 2011

If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it. push it towards your own cultivated community that plays on the world’s top social network. Once you’ve built up the content, shopping experience, etc.

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Facebook MySpace Class Apple 49

Jeff Esposito

JUNE 15, 2011

As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. She told me to figure out if and how our company should get involve in social networking.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

SEPTEMBER 16, 2011

IBM: Companies need more community managers – this is a great look into the way that IBM sees social evolving and how businesses will need to adapt to continue to be successful. Football social network Bantr expands from the UK into Spain and Italy – this is not football, but rather the game we Americans call soccer.

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Social Networking Blogger Cost Questions 30

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

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Press Release Conference Fashion Report 55

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

APRIL 18, 2013

It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It also goes to show you how immodest some folks are.

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Sports Exercises ROI Metrics 52

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? If you think you haven’t, log onto your public stream and look for quick bursts of Tweets sharing news stories or blog posts. I know I have and I’m sure you have, too.

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Applications Foursquare Curation Social Networking 40

Jeff Esposito

SEPTEMBER 16, 2010

First was that Twitter is not a social network , but a news platform and the second was that a new Twitter was rolling down the pipeline. Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Kind of like New Coke back in the day.

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Twitter Creative Commons Disqus Social Networking 28

Jeff Esposito

JUNE 8, 2012

Failed Klout Perks, A True Story – If you tune into this blog on a regular basis, or at least this week, you probably heard my tale of Klout offering me free booze , but not really since they had a whoopsie. Social Recruiting: 55% of U.S. Hope you’ve got some great plans, be safe and have a great weekend.

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Klout Apple Team Social Media 39

Jeff Esposito

FEBRUARY 2, 2012

I know I do and am sure 80% of you reading this blog do as well. Some say 75-100 billion dollars and we will all find out soon as the social network has its IPO on the horizon. Social Love: Take THAT Writer’s Block! Changes to the Way Customers Buy – raise your hand if you use recommendations to make a purchase.

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Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? JetBlue maintained a human voice while remaining transparent via its other social networks.

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Creative Commons Case Study Disqus Class 36

Jeff Esposito

DECEMBER 10, 2010

Unless you own the platform that you are broadcasting on, whether it’s a blog, Twitter, Facebook or something else, unless you own the platform you are merely renting someone’s space and will be SOL if the site goes away. This is especially vital for companies who rely on social networks as their broadcast platforms.

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Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. Share your thoughts in the comments below or with your own networks. If you are confused, let me clarify. Thanks for visiting!

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” Facebook is the world’s largest social network.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 25, 2011

Social Media Killing Blogs…Here We Go Again. - How to Survive the Social Crash – What would you do if all of your social networks went away? However, this post from John McLachlan offers some great insights into lessons that he learned from his former friend with the habit.

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Class Statistics WordPress Skills 31

Jeff Esposito

JULY 17, 2011

While social media managers are learning and analyzing the new trends in the social media universe, they are probably being inundated with questions from coworkers who read a blog post saying X platform is the future of social media and how it will change what you are doing today.

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Social Media Blogosphere Social Media Management Platform 45

Jeff Esposito

AUGUST 20, 2010

– This post plays both sides of the fence as to whether or not social media will be its own job in five years. It is something that I disagree with as there are many jobs that are pure social media now. Share your thoughts in the comments below or with your own networks. What do you think? Thanks for visiting!

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Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

JANUARY 14, 2011

At first I thought that this was just another blowhard post where someone gives workarounds for the hard work that goes into social media. If you have read this blog before, you know that the word guru makes me cringe. So this piece on Social Media Examiner offers an interesting look at to what Facebook’s future may hold.

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Small Business Team Social Media Social Networking 34

Jeff Esposito

OCTOBER 8, 2010

spammer of the week episode 1: ad2me – I really hope this becomes a regular feature on Danny Brown’s blog. Social network spam is the worst. Not only is he a shady looking guy, but he has no regrets – and this is why I hate SPAM and scam artists.

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Posterous Social Media Social Networking Team 29

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. People really need to remember this when working of a brand on social networks. Share your thoughts in the comments below or with your own networks.

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Creative Commons Disqus News Comments 24

Jeff Esposito

DECEMBER 13, 2010

Perhaps the best advice for me came from my friend Arik Hanson who blogged on the best advice PR folks had ever received – Work harder not longer. I’m also going to take a more regimented routine with my use of social networks both in professional and personal time. So how can I fix this?

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Social Networking Twitter Sites Tips 28

Jeff Esposito

AUGUST 6, 2010

Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting!

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. It is also a worthwhile follow given the security breaches that come out via social networking sites.

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Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. It is also a worthwhile follow given the security breaches that come out via social networking sites.

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Training Feed Feedly Authentication 20

Jeff Esposito

FEBRUARY 22, 2011

Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter. Justin blogs here at Justin Case You Were Wondering.

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MARCH 27, 2012

If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! You will probably need to some polishing up because companies aren’t just looking for power-users of social networks , they’re looking for someone who can tie social to the bottom line with passion.

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Social Media Case Study Metrics ROI 42

Jeff Esposito

JULY 26, 2010

Social networks are currently one of the most popular mediums people use to embrace that elusive part of their personality. Social media outranks porn in terms of online activity and one out of eight marriages met via social networks. Share your thoughts in the comments below or with your own networks.

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Social Media Creative Commons Disqus Social Networking 33