Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity. Blog interviews or contributions. Consumers look to buy from those they trust. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads.

B2B 217

B2B Brands LinkedIn Influencer 217

The Social Media Incubator

APRIL 28, 2011

scan or click the QR code to see the packages we offer Top Tips for Putting LinkedIn to Work by admin on April 28, 2011 We were honored to present yesterday to the Greater Wayzata Area Chamber of Commerce audience about Social Media for business. Have you used LinkedIn successfully? Share your stories with us! Copyright © 2009-2011.

LinkedIn 111

LinkedIn Social Media Tips Foursquare 111

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Pam Moore

DECEMBER 7, 2017

This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year. The average person consumes 11.4

Template 167

Template Templates Trends Content 167

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Blogging solves this problem! Get onto Google+!

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations.

Brands 129

Brands ROI Authentication UGC 129

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 148

Data How To ROI Survey 148

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest?

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.”

ROI 246

ROI Social Media UGC Discount 246

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? because there are more blog comments to respond to, more Twitter followers to check out, etc.). It’s hard to measure the ROI. It’s an easy way to waste a lot of time.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Purchase or develop an in-house tool to automate processes such as email responses, customer updates, product surveys and ROI measurement.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. ROI is still tough to measure. V3B Blog ). 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. (

Social Media 100

Social Media Marketing Survey Metrics 100

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Highlights From Episode 19. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. For instance, you may find out your images are doing wonders on Instagram and written posts are more effective on LinkedIn.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 26, 2022

Internally, consider an anonymous survey for employees. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.”. As Hannah suggested, “Identify some easy ways for them to be more active, either on external channels like LinkedIn or Twitter, or internally on Slack or email.”.

Strategy 87

Strategy How To Training ROI 87

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. They offer several valuable benefits for marketers, including: Low Barrier to Entry/High ROI. A successful podcast can have a very high ROI.

B2B 62

B2B Marketing Apple Hosting 62

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. 30% of surveyed consumers are more likely to purchase a product in-store endorsed by a non-celebrity blogger than by a celebrity.

Retail 60

Retail Influencer Marketing Authentication 60

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Would you like answers to these questions? I split the podcast into two sections.

Training 78

Training Marketing Consultant Template 78

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Highlights From Episode 19. Social Media.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pam Moore

MARCH 17, 2017

If yes, you have landed on the right blog and podcast today. Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Would you like answers to these questions?

Social Media 167

Social Media Tips Training Buy 167

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. While large corporations are paying people to give them feedback, you can invite comments and opinions through your blog posts and fan pages for free. It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Metrics 100

Metrics How To Discount Analytics 100

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Surveys and third party research are falling, with social data and the interrelation of online channels up.

Social Media 167

Social Media Nielsen Press Release News 167

The Social Media Incubator

SEPTEMBER 28, 2011

Presence’ does not mean the company simply has a Twitter, Facebook or LinkedIn account. Facebook has integrated Survey Monkey for their fan page survey. How angry do you get when you get terrible customer service? Now is the time to define ‘presence’ on social media. Take Facebook for instance.

Social Media 111

Social Media Survey Company Team 111

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. prepare TV review content about HDTVs for twitter and blog comment distribution).

Social Media 141

Social Media Strategy Consultant Blogger 141

Kikolani

JANUARY 3, 2013

Owned media are media assets that you or your company owns including websites, blogs, and so on. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Raffle Copter allows you to create and organize giveaways which you can then embed on your blogs or websites.

Tools 151

Tools Digg Nielsen Klout 151

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Our new KM Edge groups on LinkedIn and Facebook. By Carla ODell on June 18, 2008. Comments (0). So far, so good! Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. The pattern holds for YouTube and Linkedin, too. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149