You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere. LinkedIn offers the opportunity to broaden your outreach and connect with buyers in a more meaningful and personal way. Sales. Marketing. Human Resources. ————-. MORE >>

Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics  show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users. It’s also said  only half of those LinkedIn users  are actually active on the site. Why is this the case? MORE >>

With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold.  With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place online where your audience thrives. What I usually hear when I speak to prospective clients about LinkedIn is that “I’m not B2B, I’m B2C.  LinkedIn will never work for me.&#   Aside from that statement oddly rhyming, that statement can’t be more false.  About 60% of my business comes from LinkedIn.  MORE >>

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = more sales. Social CRM and ROI MORE >>

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 7th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = higher retention rates, sales, new members. MORE >>