Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? Connect with her on LinkedIn or Twitter. With $5.4 ” Click To Tweet. Attract.
Get LinkedIn or Get Left Out: Using LinkedIn Effectively
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic]. Stage 1: Launch.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Using LinkedIn for member recruitment [Possible now].
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
It originally appeared here at the Brian Carter Group blog. I’d like to see you use cost per lead or lead per impression or revenue or ROI. Once per week or month, go back and see which ads and posts and tweets and blog posts are working (in terms of your key metric), and which aren’t. The post 5 Reasons Your Social Media ROI Sucks appeared first on SocialFish.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). Talk about getting an instant ROI. Well, there is. We understand why. What are UTMS? Oh, everything.
5 LinkedIn “Must Haves
Social Media Citizens
MAY 13, 2011
With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place online where your audience thrives. Whether you are B2B or B2C, you can carve out your own audience on LinkedIn. Add a phone number.
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. and Corporate Reputation Management, Dell Inc., ‘There is no single ROI for social media.’” & I.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. She blogs about social media strategies for business, and offers insights into what works and what doesn’t. The firm’s blog offers great advice about marketing via Web 2.0.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. Have you found it an adequate way of explaining social media ROI to clients? Step 1.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” 9 Business Blogging Stats and Facts. 57.9%
Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]
JANUARY 30, 2017
We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. Tying Snapchat marketing efforts to business ROI. Snapchat is not Facebook, it’s not LinkedIn, and it’s not YouTube – it’s Snapchat. But how? and a host of other publications.
B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast
SEPTEMBER 25, 2016
By day, he also leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. blogging. business blog. digital marketing blog. linkedin. linkedin marketing solutions. marketing blog. marketing roi. mirum agency blog. mirum blog. Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. By night, he is winning awards as a concert photographer. audio.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. This skills is consistently ranked in the top four across every country LinkedIn analyzed.
Monday Roundup: Get Started With Blogging
JANUARY 4, 2016
Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business. How to Start a Successful Blog Today.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. Click To Tweet.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
7 Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. Blogging increases web traffic by 55% for brands. 8% use LinkedIn.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. But many companies don’t have the faintest idea about where to begin when it comes to measuring the ROI of their social media campaigns and strategies. link] Urs E.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Social Media: Measurement and ROI. LinkedIn. Blogging. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media: Measurement and ROI. LinkedIn.
The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
Blue Focus Marketing
FEBRUARY 13, 2012
To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Inconsistency in ROI measurement, corporate governance, culture, technology, executive endorsement and internal conflict have created a great deal of chaos in many companies which lack the necessary social infrastructure. Source: IBM.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Advertising B2B Blogging Branding Content Marketing Facebook Google LinkedIn Social Media Social Media Marketin
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Our blog offers resources, information, and advice on using social media to achieve your business goals. blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? How is your Blog Performing?
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! BEST DAYS AND TIMES TO POST TO YOUR LINKEDIN COMPANY PAGE. It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. Starting with this post, I’ll be sharing them in a must-have series on our blog. Here they are.
How to Use LinkedIn for Marketing/Non-Sales Professionals – Part II
The Social Media Incubator
AUGUST 3, 2011
In our last post we shared some tips on how to use LinkedIn to build credibility online. Regardless of the resource you need, whether it is someone to give you advice or share knowledge about a particular system, trouble-shooting issues you may be having with a software program, learn new ways of doing something that is frustrating you, or whatever you need to know — it’s likely that there is someone on LinkedIn who has had a similar experience and can offer answers or advice. Keep an eye out for part III of our LinkedIn for Marketing/Non-Sales series later this week!
How to Use LinkedIn for Marketing/Non-Sales Professionals – Part I
The Social Media Incubator
AUGUST 1, 2011
It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers? Here’s a few examples of the benefits of LinkedIn beyond finding new customers: Building Credibility & Establishing Trust. Having a presence on LinkedIn helps build your reputation and credibility for you and establishes your subject matter expertise.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
After conversion: People share their experiences with others on blogs, social media sites, and online communities. Social media referrals from Facebook, Twitter, Pinterest, LinkedIn, etc. How to measure content marketing [infographic] Content Marketing: How to Measure Its Effectiveness [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Likes.
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube best practices cartoon comic comic strip facebook humor social media social networking strategy tipsEngaging in social media is significantly harder than it sounds. So, you’ve registered all your social media channels, do you know what to do with them? Share them in a comment! Cheers!
How to Win a Blogging Contest
NOVEMBER 10, 2011
Have you ever wanted to make $500+ off of one blog post? But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. The rules and requirements for participating in a blogging contest vary, but generally include the following items: Submit a blog post that meets particular specifications such as subject matter, length, and overall quality.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
How do we demonstrate the ROI of social efforts? Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Social Media Metrics and ROI. There is no one alive who is youer than you.’
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
How to Convert Facebook Personal Profile to Business Page (blog post). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. Approximately 84.2% Facebook is no different.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). B2B Lead Blog ). B2B Lead Blog ).
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!
The 10 Best Social Media Roundup Blogs of 2016
DECEMBER 26, 2016
With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Its roundup on December 9 had two articles on Instagram, one on LinkedIn, and another on YouTube.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right but still not seeing business results from social media make adjustments to their efforts.
20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads
AUGUST 12, 2015
Blogging can be an effective lead generation strategy, if done correctly. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses. Build loyalty.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog. Social Media Metrics and ROI. What to do? But 44.24