Get LinkedIn or Get Left Out: Using LinkedIn Effectively
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic]. Stage 1: Launch.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Using LinkedIn for member recruitment [Possible now].
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
This post by Brian Carter is so awesome, I’m reposting it here in its entirety with permission. It originally appeared here at the Brian Carter Group blog. If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. And then there’s LinkedIn. Of course not.
5 LinkedIn “Must Haves
Social Media Citizens
MAY 13, 2011
With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place online where your audience thrives. About 60% of my business comes from LinkedIn. Here’s why: you’re not doing anything.
LinkedIn: Don’t Overlook The Social Media Underdog
APRIL 30, 2012
Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. It’s also said only half of those LinkedIn users are actually active on the site. Why is this the case?
The Key to Social Media ROI
AUGUST 2, 2011
This post originally appeared on the Avectra blog. We believe that Social CRM is the key to getting ROI out of social media activity. Social data–data we collect about members lives, their interactions, and their connections on our own website, as well as public social data that’s available from platforms like Facebook, Twitter, LinkedIn, and Google, to name a few. 2.)
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. This skills is consistently ranked in the top four across every country LinkedIn analyzed.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. and Corporate Reputation Management, Dell Inc., ‘There is no single ROI for social media.’” & I.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. Have you found it an adequate way of explaining social media ROI to clients? Step 1.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. 2. She blogs about social media strategies for business, and offers insights into what works and what doesn’t. 3. Are you reading any of these blogs? world.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. But many companies don’t have the faintest idea about where to begin when it comes to measuring the ROI of their social media campaigns and strategies. link] Urs E.
Monday Roundup: Get Started With Blogging
JANUARY 4, 2016
Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. Blog Topics: How to Come up with Blog Post Topic Ideas! How to Start a Successful Blog Today.
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! BEST DAYS AND TIMES TO POST TO YOUR LINKEDIN COMPANY PAGE. It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. Starting with this post, I’ll be sharing them in a must-have series on our blog. Here they are.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. Blogging increases web traffic by 55% for brands. NewsCred ). 2.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Social Media: Measurement and ROI. LinkedIn. Blogging. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media: Measurement and ROI. LinkedIn.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Our blog offers resources, information, and advice on using social media to achieve your business goals. blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? How is your Blog Performing?
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
How to Convert Facebook Personal Profile to Business Page (blog post). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. Facebook is no different. Post spam. Ha ha.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Advertising B2B Blogging Branding Content Marketing Facebook Google LinkedIn Social Media Social Media Marketin
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to.
The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
Blue Focus Marketing
FEBRUARY 13, 2012
To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Inconsistency in ROI measurement, corporate governance, culture, technology, executive endorsement and internal conflict have created a great deal of chaos in many companies which lack the necessary social infrastructure. Source: IBM.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest.
How to Use LinkedIn for Marketing/Non-Sales Professionals – Part II
The Social Media Incubator
AUGUST 3, 2011
In our last post we shared some tips on how to use LinkedIn to build credibility online. Regardless of the resource you need, whether it is someone to give you advice or share knowledge about a particular system, trouble-shooting issues you may be having with a software program, learn new ways of doing something that is frustrating you, or whatever you need to know — it’s likely that there is someone on LinkedIn who has had a similar experience and can offer answers or advice. Keep an eye out for part III of our LinkedIn for Marketing/Non-Sales series later this week!
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
After conversion: People share their experiences with others on blogs, social media sites, and online communities. Social media referrals from Facebook, Twitter, Pinterest, LinkedIn, etc. How to measure content marketing [infographic] Content Marketing: How to Measure Its Effectiveness [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Likes.
How to Use LinkedIn for Marketing/Non-Sales Professionals – Part I
The Social Media Incubator
AUGUST 1, 2011
It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers? Here’s a few examples of the benefits of LinkedIn beyond finding new customers: Building Credibility & Establishing Trust. Having a presence on LinkedIn helps build your reputation and credibility for you and establishes your subject matter expertise.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Conductor Blog ). AddThis Blog ).
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube best practices cartoon comic comic strip facebook humor social media social networking strategy tipsEngaging in social media is significantly harder than it sounds. So, you’ve registered all your social media channels, do you know what to do with them? Share them in a comment! Cheers!
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
How do we demonstrate the ROI of social efforts? Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Social Media Metrics and ROI. There is no one alive who is youer than you.’
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.
20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads
AUGUST 12, 2015
Blogging can be an effective lead generation strategy, if done correctly. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses. Build loyalty.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog. Social Media Metrics and ROI. What to do? But 44.24
How to Win a Blogging Contest
NOVEMBER 10, 2011
Have you ever wanted to make $500+ off of one blog post? But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. The rules and requirements for participating in a blogging contest vary, but generally include the following items: Submit a blog post that meets particular specifications such as subject matter, length, and overall quality.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right but still not seeing business results from social media make adjustments to their efforts.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Improved Customer Support. Users.
Communicate the Value of Social Media to the C-Suite
JULY 18, 2012
First, allow me to preface this post by stating that quantifying social media’s ROI is a necessary endeavour. Instead of getting stuck in the quagmire of hypothetical ROI scenarios, I recommend we focus our pitch on what social media does best: Protect and enhance a business’ intangible assets, such as reputation, brand, trust, insight, perception, and knowledge of a target audience.
Four Blogging Tools to Make your Content Go Further
MAY 24, 2015
Use BuzzSumo to gain insights into what your competition is blogging about. The next time you’re brainstorming blog topics for your upcoming content cycle, try researching the topic you’re interested in via the BuzzSumo platform to see what other bloggers and content influencers have to say about it. Originally at: Blog Tips at ProBlogger. Upload your content.
26 Blogging Mistakes That Are Costing You Time, Money, and Credibility
JANUARY 24, 2016
You’re slaving at your blog. You’re hardly getting any traffic to your blog , let alone comments or shares on your post. You’ve been around for a while, but you still can’t make money from blogging. You can’t get published on a blog worse than yours. Because unknowingly you’re sabotaging your blog and your blogging career.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Nine Blog Metrics. Six LinkedIn Metrics. Page views (of LinkedIn company overview). Overall traffic. Traffic quality (e.g.
The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.