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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

So where exactly can you find the hashtag analytics you need to do all of that? Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Clear data. Actionable insights to help you grow faster.

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Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Keyhole.co

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!

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20 Ways To Get More Views on Instagram Reels (These Work!)

Hootsuite

Want to know how to get more views on Instagram Reels? We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). What counts as a view on Instagram Reels? Stick with us, kid.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Free 30-Day Trial Why is dark social so important?

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Source: Hootsuite blog.