Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

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Content Journal Publishing Metrics 20

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. So instead of relying on gimmicks and industry statistics, take a step back, and look at what you are doing.

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Sports Statistics Small Business Communities 44

Jeff Esposito

AUGUST 29, 2012

This post originally ran on Vistaprint’s Small Business Blog. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ). We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business.

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Small Business Social Media Foursquare Statistics 49

Jeff Esposito

APRIL 1, 2011

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. I founded a blog with eight other amazing PR professionals. I work in the travel industry and love how the Four Seasons uses social media.

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Social Media Hotels Travel Delicious 42

Jeff Esposito

MARCH 25, 2013

If you read business publications, blogs or websites to any extent, you have probably heard about community management. We’re all in this budding industry together, don’t be that guy who just downloads it, blogs about it and wishes other companies would participate. This post originally ran on the Community Roundtable. .

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Communities Survey Social Media Management Upcoming 40

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. Sure their industry is different than yours or mine, but it is a great use of hyper targeting that can be used by any company.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. We’re the industry in the best position to “put the public back in public relations” and keep it there by never staying put.

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Social Media Study Sentiment Consultant 34

Jeff Esposito

JULY 22, 2010

My near 10 years in the public relations industry has taught me a lot. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). You can also subscribe to the blog to ensure you receive the latest posts.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. Public became John Q.

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Press Release Journal Flickr Report 48

Jeff Esposito

FEBRUARY 6, 2013

This post originally ran on Vistaprint’s Small Business Blog. . This network is slowly opening up its gates and could be a great place for you if your business has a foothold in the music or entertaining industry. We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Image: GapingVoid.

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Small Business Social Networking MySpace Discount 54

Jeff Esposito

APRIL 18, 2013

It is easy to write a blog or article on things you are good at. Crowds – despite working in an industry where you would think you need to love a crowd, I actually prefer to be out of them. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are.

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Sports Exercises ROI Metrics 52

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. 1. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. This is a guest post from Alicia Lawrence. . But how has it evolved?

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Trends Content Marketing Press Release 20

Jeff Esposito

APRIL 1, 2012

Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend. Social media is a 24-hour buzz-cycle, but for 99.9

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Education Company Social Media Resources 45

Jeff Esposito

APRIL 17, 2012

There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 8, 2012

To be sure, the use of an embargo is a contentious strategy, used only when a story has significant industry or community impact. As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston. Uh, yes you will if the story is good.

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Sample Samples Conference Report 46

Jeff Esposito

APRIL 22, 2012

They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies). Some other areas to look can be product managers, communications executives or the IT department.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

SEPTEMBER 27, 2010

Is this new kind of advertorial/praying for positive buzz good for the PR industry or does it set us back some? You can also subscribe to the blog to ensure you receive the latest posts. This sort of thing has been going on for years in the car industry with car journalists. What do you think? Enjoy this post?

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. It was an easy thing to build out and the 1:1-to-many conversations looked great on paper in presentations and garnered a lot of industry-wide Atta-boys and high fives.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 12, 2012

If you think you haven’t, log onto your public stream and look for quick bursts of Tweets sharing news stories or blog posts. If I were in the TV industry I would be on this like flies on poop, but I’m not so seeing the number of folks who love a program really doesn’t speak to me. I know I have and I’m sure you have, too.

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Applications Foursquare Curation Social Networking 40

Jeff Esposito

JULY 9, 2010

Are you really giving thought to starting a blog? this post comes way of my Internet sister, Kate Ottavio , and poses some really good points for folks looking to start up a blog. The email marketing companies started the buying frenzy and other industries have followed suit. Image – The Blog of Nova Enjoy this post?

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

MARCH 4, 2011

If you are headed to Austin shoot me a message so we can have an IRL meeting and possibly an interview for this blog. Some good insights here into why we should look at who the influencers in OUR industries are, not the so-called influencer. New Research: Search Marketing Vs. Social Media or Search + Social Media? –

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Sports Conference Influencer Social Media 28

Jeff Esposito

MARCH 25, 2011

Instead of taking advice from folks that said look at the genius of Charlie Sheen, I am taking a small break from the keyboard to recover and handing over the keys to some good friends who will offer you some awesome content that you should check out and be sure to follow them and read their blogs as well.

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Privacy Skills Industry Social Media 23

Jeff Esposito

SEPTEMBER 8, 2010

Making yourself stand out in this competitive industry can be a plus when done with taste and tact. Blogging is in fact celebrated at my place of employment – Individuality and freedom of speech rock. You can also subscribe to the blog to ensure you receive the latest posts. Again, I refer you to my pageant queen-dom.

Creative Commons 40

Creative Commons Disqus Statistics Industry 40

Jeff Esposito

OCTOBER 1, 2010

The Continued Rise of Blogging – This study from eMarketer takes a dive into blog readership in the US and makes projections into 2014. One interesting tidbit is that by 2014, 60 percent of the US Internet population will read blogs in comparison to the 13.3 percent that will update a blog.

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Metrics Comparison Social Media Project 26