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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media. Sample code: utm_content=video_ad. — Hootsuite (@hootsuite) April 24, 2021. Campaign name.

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Experiment: Do Photos With People Perform Better on Instagram?

Hootsuite

But why rely on a gut instinct, when we have a whole special column here on the Hootsuite blog devoted to rigorously testing these suspicions? Iā€™m going to test this theory here in 2021 ā€” albeit with a far smaller sample size ā€” by doing my own face-versus-no-face comparison. Sorry, landscape photogs.). Methodology. Get Started.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Finally, apps like Hootsuite Streams can add even more power to your Twitter search arsenal. from:hootsuite Searches tweets from the Hootsuite account. to:hootsuite Searches all tweets written in reply to the Hootsuite account. hootsuite Searches for Twitter mentions of the Hootsuite account. Preparing to launch.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you a Hootsuite user? Try OwlyWriter AI to get social media-optimized captions for any network directly in your Hootsuite dashboard. For example: Write a short Instagram post that gives a synopsis of this blog [INSERT BLOG]. Use this writing style: [INSERT SAMPLE]. ChatGPT: [Output.] ChatGPT: [Output.]

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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

Fortunately, Hootsuite Analytics has a built-in social media benchmarking tool that allows you to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks. To access this new feature, head to Analytics within your Hootsuite dashboard. Set realistic goals. Get started.

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Experiment: Do Traditional SEO Tactics Work on Social Media?

Hootsuite

Methodology Hereā€™s a breakdown of the steps we took for this experiment: Step 1: Keyword research on TikTok We took our own advice and followed the keyword research process outlined in step 2 of this TikTok SEO blog post. Pro tip: Hootsuite will boost your top posts automatically too; just let it know what the trigger should be.

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How To Become a Social Media Consultant in 2023

Hootsuite

One thing that may help you build your authority is to get certified, such as through Hootsuite Academy. The Hootsuite blog is a good place to start! Ideally, this should have endorsements and links to work samples under each position. Save time managing your social media presence with Hootsuite. Try it free today.