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Two Ways to Promote Facebook Groups

Jon Loomer

There are two ways to run ads to promote Facebook groups. I covered the first version in a blog post recently. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group.

Groups 148
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Facebook Ads Tutorials on TikTok

Jon Loomer

And I’m creating a ton of content for you to help with Facebook ads. Why I’m there and what my plans are could be an entire blog post in itself. Here’s how to do it… @jonloomer How to customize and save your columns in Facebook Ads Manager. Run Ads to Promote Facebook and Instagram Reels.

Facebook 190
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Surprise Facebook Ads Conversions

Jon Loomer

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? If you don’t save columns and then set a column configuration as the default, Facebook will apply the Performance configuration as the default. Maybe you’re promoting free opt-ins.

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My Next Facebook Ads Experiment

Jon Loomer

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

Facebook 209
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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. I was back on Facebook in 48 hours, which itself is unbelievable, given what I heard from sooo many friends who’d been through similar experiences. What do you think? Let me know!

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Guide on How to Start a Business Blog Part 2

Writtent Blog

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.

Hubspot 96
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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I wrote a blog post about this phenomenon way back in 2014. I use the Within Marketing Pulse to track Facebook CPM and other information. What are you seeing?

CPM 195