Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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Facebook Aggregator Upcoming Engagement 209

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. I was back on Facebook in 48 hours, which itself is unbelievable, given what I heard from sooo many friends who’d been through similar experiences. What do you think? Let me know!

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Social Media Facebook Consultant Social Networking 148

Jon Loomer

FEBRUARY 8, 2022

If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. Web events are actions that Facebook tracks so that you can see them in your reporting, optimize for the action, or even target the people who performed them. You can read my blog post for details about how this works.

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SocMed Sean

JULY 7, 2022

Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand. In this article, we’ll share our favorite tips for learning how to manage your friend lists and privacy settings on Facebook.

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Tips Facebook Privacy Social Networking 245

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I wrote a blog post about this phenomenon way back in 2014. I use the Within Marketing Pulse to track Facebook CPM and other information. What are you seeing?

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CPM Facebook Sample Samples 196

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

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Instagram Facebook CPM Feed 199

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.

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Hubspot How To Loyalty Resources 96

Jon Loomer

JUNE 2, 2020

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Facebook doesn’t care. Go here to sign up!

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Eventful Facebook Conversation Upcoming 211

SocMed Sean

SEPTEMBER 27, 2018

When it comes to blogging, the phrase “birds of a feather, flock together” rings very true. Those that visit your blog and read your articles consistently likely care about many of the same things you care about. To this date, “twitter desktop” continues to be in the top five inbound organic searches to my blog.

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Tips iPad Mobile Analytics 244

SocMed Sean

JUNE 2, 2022

Are you interested in leaving a review for a business, product, or service on Facebook? The post How do I write a review on Facebook? Here are some things you need to know and the steps to follow. appeared first on SocMedSean - Social Media Sean.

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Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” I wrote about the need for more targeting options due to iOS 14+ changes in another blog post. This metric is in development).

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Metrics Facebook Advertising Report 193

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Facebook doesn’t care. This is a big deal.

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Eventful Facebook URL Conversation 215

Jon Loomer

OCTOBER 22, 2021

So, it’s important that you have strategies to target quality website visitors most likely to act with Facebook ads. Back in 2016, Facebook rolled out an easy way to create an audience of people who spent the most time on your website. The PageView event fires on every page load that includes the Facebook pixel.

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Facebook Eventful Conversation Aggregator 213

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Facebook Aggregator Eventful URL 205

SocMed Sean

APRIL 26, 2022

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. When you click on the Facebook app, it shows an unread Messenger chat, but when you go there, no unread message exists.

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Issues Facebook Notification Posterous 246

Jon Loomer

FEBRUARY 28, 2022

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. I have serious concerns about how Facebook builds cold targeting audiences and optimizes for top-of-the-funnel events. And Facebook will happily take that money.

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Facebook URL Conversation Analytics 198

ProBlogger

APRIL 24, 2024

The post 5 Critical Elements You Need to Check Off for Every Blog Post appeared first on ProBlogger. This post is by ProBlogger subject matter expert Ali Luke Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. The Conclusion #1: The Hook I’ve never seen a blog post that didn’t have an introduction.

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Blogger Groups Groups Examples 53

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. Blog Posts. Here they are: Facebook Ads and the Impact of iOS 14. What’s not?

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Advertising Resources Facebook FAQ 216

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 204

Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Facebook’s optimization will also help focus on what is working best in those cases. A/B Testing. All of that is fine.

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Facebook Cost Campaign Advertising 212

SocMed Sean

MAY 19, 2022

Having trouble understanding all the icons and symbols in the Facebook Messenger app? Since the Facebook Messenger app split from the Facebook app a few years ago, Facebook Messenger has become more complex and the icons may be less familiar. What do the Facebook Messenger icons mean?

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Facebook Notification Process Conversation 245

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 201

Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS?

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Strategy How To Facebook Meeting 200

Jon Loomer

MARCH 21, 2022

You should be skeptical of too-good-to-be-true traffic results coming from Facebook ads. When you optimize for engagement, links clicks, landing page views, or any other surface-level actions, Facebook doesn’t care about quality. The optimization, in Facebook’s eyes, did its job. There are ways to check. Not one bit.

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URL Facebook How To Analytics 200

Social Media Today

MARCH 15, 2022

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.

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Instagram Facebook Video Tips 206

Jon Loomer

FEBRUARY 14, 2022

When I use an ad set to promote a single blog post, I’ll also make sure to exclude those who already read the blog post. I target each group as engaged users likely to want to read a blog post or buy a product from me. The post 10 Facebook Website Custom Audience Strategies appeared first on Jon Loomer Digital.

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Strategy Facebook Eventful URL 213

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Jon Loomer

APRIL 4, 2022

It’s the Facebook event parameters that provide the power of granular reporting and targeting. Standard events will typically fire on a button click or load of a specific page to notify Facebook that an action like a purchase, registration, search, or lead has occurred. An example of parameters. Targeting Based on Parameters.

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Eventful Report Facebook Embedding 198

SocMed Sean

AUGUST 9, 2022

Facebook is a fun resource to use to keep up with friends and family, but sometimes there are phrases and terms in the comments, and in particular, in Facebook Marketplace, that might have you scratching your head. Here are 10 terms that you need to understand to be successful in deciphering Facebook.

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Facebook Resources Social Media Comments 130

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

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Video How To Facebook Groups 194

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. Using campaign budget optimization (also known as CBO), Facebook advertisers set a budget at the campaign level that will then be optimized to distribute across ad sets to favor the highest performers. Don’t expect Facebook to sort that out for you.

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Campaign Facebook Advertising Library 189

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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Eventful Facebook Upcoming Conversation 212

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. I use the Facebook campaign name dynamic parameter for campaign name.

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URL Facebook How To Analytics 210

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 203

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. Facebook isn’t perfectly clear on this point, but it would be consistent. I go into additional detail in a recent blog post covering the 10 website custom audience strategies that I use. Take a look! Let me know in the comments below!

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Eventful API Facebook Aggregator 199

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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