Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Platform 152

Platform Engagement Hashtag Eventful 152

Twist Image

JANUARY 6, 2017

This is why content marketing will continue to struggle for brands. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut. Every year that I attend HubSpot 's Inbound event, I look around and marvel at the tens of thousand of people in attendance. business blog.

Brands 80

Brands Content Hubspot Marketing 80

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. Before the event.

Eventful 60

Eventful Storify Curation How To 60

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Here are seven examples of B2B brands doing Instagram marketing the right way.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Alltop 148

Alltop Tips Hubspot Directory 148

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Source: CMI ). Source: eMarketer ).

Content 110

Content B2B Hubspot Marketing 110

Twist Image

JANUARY 26, 2014

I spent some time last year at HubSpot ''s inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. " about marketing, being a reality television celebrity and what comes next. content marketing. digital marketing.

Hubspot 69

Hubspot Marketing Blogger Eventful 69

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Case in point: this week, I presented at Hubspot 's massive Inbound event. Apparently, there were close to 19,000 attendees at this sold-out event. business blog. content marketing. digital marketing. market cap.

Twitter 84

Twitter Hubspot Feed Feedly 84

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Marketing Conference Consultant 167

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. – Educational guest blog posts from your customers . – User-generated videos from your last event/conference.

UGC 59

UGC Strategy Marketing How To 59

Justin Levy

NOVEMBER 3, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment!

Review 100

Review Video Hubspot Marketing 100

Ari Herzog

FEBRUARY 6, 2011

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? As with any form of internet marketing, when you’re focusing on tiny.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Twist Image

SEPTEMBER 1, 2013

Last week Boston hosted HubSpot ''s Inbound Marketing Marketing Conference. It was a veritable who''s who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. edition of The New Rules of Marketing & PR.

Hubspot 88

Hubspot Social Media Conference Hosting 88

yMarketingMatters

FEBRUARY 26, 2014

The great hashtag feature keeps you up to date with latest trends and news worthy events. For more in-depth information on tweeting, read my blog on Understanding Twitter: Best Ways to Tweet. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Tips for getting for Retweets.

Twitter 235

Twitter Repository Hashtag Statistics 235

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. A1: @mashable and @techcrunch for tech and marketing news.

Resources 40

Resources Social Media NewsCred Hubspot 40

Twist Image

MAY 14, 2016

It is a book about a company that I know and respect ( HubSpot ). The read was all-the-more interesting, because I've known about HubSpot, since the company's inception. I've spoken for many years at HubSpot's Inbound event. business blog. digital marketing. digital marketing agency. marketing blog.

Hubspot 40

Hubspot Startup Journal Eventful 40

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. What do these factors have to do with inbound marketing?

Conference 72

Conference Marketing Hubspot Metrics 72

Convince & Convert

DECEMBER 26, 2010

Tweet If you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up. The Blogging Success Summit kicks off in February , with 23 presentations from a murderer’s row of blogging luminaries (+ me). Debbie Weil , author of The Corporate Blogging Book.

Airlines 114

Airlines Hubspot Tips Technorati 114

Writtent Blog

MAY 3, 2013

Hope you all had a great marketing week, and weekend is time for helpful reading. Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. 12 Ways to Improve Your Content Marketing Strategy With Real Science. Stay tuned!

Social Media 88

Social Media Strategy Content Marketing 88

Twist Image

SEPTEMBER 18, 2015

Maybe you could not make the event. It's a week later, and there's still a ton of buzz around HubSpot 's big event in Boston. So big, that from the midway point of the event hall, most of the keynote speakers looked like little, moving twigs in the wind. business blog. digital marketing agency. mirum blog.

Hubspot 40

Hubspot Eventful Publishing Brands 40

Absolute PA

JUNE 13, 2014

Equally, we haven’t got time to play around – our marketing activities need to pay! So, let’s look at how to market on social media in a genuine way that gets the results we’re looking for. That can be a link to your website, blog, sales page, newsletter sign up or product page. Hubspot: @HubSpot.

Social Media 84

Social Media Hubspot Marketing Newsletter 84

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. Make sure to integrate the language from your USP into as much company content as possible, including blog posts, videos, and podcasts.

Company 136

Company B2B Brands How To 136

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

Marketing 111

Marketing Influencer Instagram Trends 111

Twist Image

SEPTEMBER 26, 2015

Last year, I had the pleasure of interviewing Peretti in a very intimate setting, for a select handful of marketing leaders. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story. business blog. content marketing. digital marketing agency. digital marketing blog.

Publishing 40

Publishing Hubspot Content Mobile 40

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Ohio Growth Summit.

Conference 131

Conference Eventful Small Business Hubspot 131

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. In this blog post I'm excited to share with you my top 5 technology platforms that I recommend and use for growing, streamlining, and integrating with my business. And it’s critical for marketing your business and generating leads.

Platform 60

Platform Marketing Training Hubspot 60

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Think about it – when you go to a Facebook page or a blog, do you always comment? Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. In this blog post I'm excited to share with you my top 5 technology platforms that I recommend and use for growing, streamlining, and integrating with my business. And it’s critical for marketing your business and generating leads.

Platform 60

Platform Marketing Training Hubspot 60

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Digital Marketing Innovation Summit (Feb 27-28, New York). Social Media Marketing World (Feb 28 – Mar 2, San Diego).

Conference 103

Conference Social Media Price Hubspot 103