Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Is your brand using multiple social media sites to converse with potential customers?
10 Ways to Improve Landing Page Conversions
APRIL 26, 2012
We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). mean, it should be free of clutter. Be consistent.
On Crashing Weddings and Online Conversations
OCTOBER 1, 2012
Regardless, at my second and much more successful crashing experience, I started off as a fly on the wall. I was extremely patient and strategically listened to various conversations. Well, crashing weddings is exactly like crashing conversations online. You have to understand your audience and strategically monitor multiple conversations. This time, I went alone. know, I know.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. blogs, Twitter, Facebook, etc.); and. 2) Helped you understand where the people you already do business with are spending their time. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Listen. 2.
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. Rare is the conversation or simple reply. The way 10k would come across, it would look like any other blog post with a lead and link to the whole thing, so I see no inherent value or detriment. Is It Really News?
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. It is easier for brands starting out on Pinterest to understand users’ mindsets if you follow the Pinterest Business Blog on a regular basis. In a recent post, the blog revealed the Pinterest Experience , using a four-quadrant grid. Users pin over 3,400 images a minute.
The End Of Conversation
OCTOBER 4, 2012
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. Some brands don't need conversation.
Blog Comments and Engagement: Calculate and Use the ConversATion Rate
AUGUST 6, 2011
Help, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketingMoreover, [.].
Twitter Extends Conversational Ads With Instant Unlock Card
AUGUST 4, 2016
Twitter head of product, brand and video ads Ilya Brown announced the release of the social network’s conversational ads to all advertisers globally, as well as a new feature, the Instant Unlock Card , in a blog post. Engage w/ customers using Conversational Ads & the new Instant Unlock Card. It’s a powerful way for advertisers to extend their presence across Twitter.
The 13 Components Of Stimulating Conversation
SEPTEMBER 22, 2011
Conversations opens doors online and in social spaces. prefer a more direct contact sport – conversation. Conversations can come in different shapes, sizes and varietals. Not every conversation is like an award-winning wine. Value should be a part of the conversation. Stories make conversation better. Contention makes for great conversation. Silence.
How to Build a Content Conversion Funnel
MARCH 14, 2016
This is where a content conversion funnel comes in. content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels. Summary.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. This means you should be building out a robust blog and solid landing page on the other side of those links. OH FAQ! https://t.co/0bgTLcqfSQ
New Facebook Pixel: Audiences, Custom Conversions and Standard Events
DECEMBER 14, 2015
Facebook Custom Conversions: A Beginner’s Guide. Conversion Pixels: Individual pixels used on the success page for each product and opt-in. The old conversion pixel is/was used for tracking and optimizing for conversions. It was required when running campaigns with the Website Conversions objective. Custom Conversions. It’s optimization.
Brands Can Have Real Conversations
JULY 25, 2014
Are there any real conversations happening out there? Without blogs, podcasts, online social networking, I would have never met them. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation? It''s hard to have a conversation if the main goal is to get people to buy from you. conversation.
How to Create More Conversions From Your Content Through Call To Action
JANUARY 26, 2016
My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. 3. Captivate Your Audience and Get More Conversions. Let me share with you the things I learned that helped me create more conversions: using powerful, creative content to captivate your audience and make them respond to my CTAs. 1. Sign Up Today. Do you?
Using Content, Conversation, Value And Trust To Build Community
OCTOBER 14, 2011
will not include a variety of salient factors including anthropological research, the cultural awareness, micro-context, the value of displaced members, community pillars, conversation psychology, persuasion factors – to name a few. And perhaps if the content is relevant – people will have a conversation. Blog conversation using content value and trust to build communit
Women Can’t Have it All? Change the Conversation!
JULY 17, 2012
And yet…the conversation about women and our rights is heating up. And, to no surprise, there have been hundreds , if not thousands, of blogs posts, articles, videos, and podcasts produced about the very topic, sparked by this one article. The conversation isn’t about how we have it all. Change the conversation. Female-owned firms number 9.1 businesses.
How To Measure Blog Conversion
OCTOBER 25, 2010
SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. Conversion can mean different things for different people. All easily measurable items.
Facebook Custom Conversions: A Beginner’s Guide
NOVEMBER 17, 2015
What about the conversion pixel? These questions can’t all be answered in this blog post. I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 16 (available only to PHC members — SIGN UP HERE ). In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions?
Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have
Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers? Are
3 Conversion Psychology Principles to Use in Sales Copy
DECEMBER 9, 2014
If there were any single conversion psychology principles that applied to all types of buyer personas , this would be it. Case studies from Unbounce report as high as a 128% increase in conversions when the pithiness principle is applied to existing landing pages. For more insights on how to increase your conversion rate, check out our blog 7 Steps to Writing Copy that Sells !
Blog Marketing is Not Dead But Just Growing Up: Moving Beyond Conversations
MAY 30, 2011
In 2006 Debbie Weil‘s successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. That same year I co-authored a book on what back then we called “blogging for business for a [.]. Blog Blogging blog marketing customer-centricity
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. Blog Kelly RynardHowever, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand.
Conversion Optimization School is in Session
Convince & Convert
AUGUST 16, 2011
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. know this first-hand, as my former company was a leader in conversion optimization in the early aughts.
Drive Sales and Increase Conversions With These Types of Content
Convince & Convert
OCTOBER 19, 2015
For instance, a sales rep might say, “You mentioned in an earlier conversation that you’re concerned about the fact that our company takes a team approach to strategy and execution. As with bylined content, sales teams can use whitepapers at multiple points in the conversion process. Then, they can present a more unified customer experience throughout the conversion process. 2.
640+ Power Words That Sell to Maximize Your Conversions
JULY 12, 2016
Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Words for Popular Blog Post Headings. According to The Oribi Blog , the most popular blog post headings included these words.
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image. So I’ve created a list of eight things to consider while you’re blogging. Was. A. Disaster. Link to people.
5 Reasons Why Conversations Matter to Your Brand
JANUARY 20, 2011
More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. Let’s start with conversation (and some of the reasons it matters): Identify common interests and shared values. You can accomplish a lot with conversation.
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Twitter in a Nutshell.
Recipe for Successful Blogging
AUGUST 8, 2011
Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Define your conversion goals. – Adam. Yes / No. Conclusion.
17 Must-Know Conversion Copywriting Hacks
JULY 28, 2014
Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. 5. Word-of-mouth advertising is one of the most powerful conversion tools, and it can be effective even if the word comes from a stranger.
Jing Project: Visual conversation starts here. Mac or Windows.
Buzz Marketing for Technology
JUNE 27, 2008
Share in email, IM, or blogs. Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from from your computer to anywhere. something we want to give you, along with some online media hosting, to see how you use it.
11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion
MAY 24, 2016
However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. But in the world of the web, navigating what you’re doing right or wrong in regards to SEO and conversion can be a little daunting — even if you’ve been in the online game for awhile. Bloggingknow, I know.
Blogging Most Certainly Is Not Dead
JUNE 14, 2016
People still want to say blogging is dead, but au contraire! The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. by Paula Kiger Related Stories Main Principles of Conversion Content Marketing. It's the same song, different tune. The truth is far from that. Gini Dietrich explains.
25+ Conversation Starters with the Speakers of Content Marketing World
AUGUST 30, 2016
Ann Handley’s got the inside scoop from Denmark on LEGOs, Joe Pulizzi wants marketers to… Read More.
Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions
AUGUST 16, 2012
My analytical brain is always looking at different ways I can improve the conversions on my websites. ” When eCommerce site Shopzilla improved their average page load by four seconds, their pageviews went up by 25% and their conversion rate went up around 7-12%. didn’t just want to increase the speed of my homepage of course, but individual blog posts as well.
Five Tips to Increase Conversions of Online Forms and Checkouts
OCTOBER 26, 2011
Blog Conversion Bryan Eisenberg checkout processes conversion optimization Gerry McGovern increase conversions online forms shopping cart abandonment shopping process top tasksEveryone who sells online has had to deal with it: stacks of clients who never terminate the buying process. As much as 75% of shoppers abandon their online shopping carts before completing the checkout process! How to avoid it? It’s often about a more customer-centric approach, consistent user experiences, apparently minor details and the efficiency [.].
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Got a well-written business blog, but a shortage of readers?