Brands and consumers are now in dynamic conversation. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. Obviously brands can distribute their own content, reply to blog posts or tweets, establish crisis management protocols, and initiate cause marketing campaigns. But first they must commit to relearning the art of conversation specific to the social web. Brands Consumers Future Social media branding conversation MORE >>

Share in email, IM, or blogs. Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from from your computer to anywhere. something we want to give you, along with some online media hosting, to see how you use it. MORE >>

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. If brands are doing something especially interesting, consumers may have some level of engagement with it (comment on it, write a blog post about it, etc.). Engagement is not a conversation. MORE >>

Every day, I talk to strangers that I’ve never met via the likes of Twitter, or Facebook, or via comment boxes on blogs. discuss everything and anything with people on the other side of the world, and don’t think twice about starting a conversation with them, because I see them as “friends&#. Yet I couldn’t strike up a conversation with a lonely-looking old lady who may have really appreciated the company. Has the art of real conversation died, or is it still there? The next time I’m in a similar situation, I’m going to strike up that conversation. MORE >>

We’ve talked about  listening to the online conversation. blogs, Twitter, Facebook, etc.); Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. You can easily embed them into your  website or  blog. Create An Online Conversation originally appeared on Spin Sucks on October 18, 2011. Customer Engagement Social Media create conversation engage audiences flip cameraListen. Assess. Engage. Measure. Refine/Improve. OK, I’ll be realistic. MORE >>