ProBlogger

JUNE 7, 2023

The post Principles of Choosing a Profitable Blog Topic appeared first on ProBlogger. Image created in Canva I recently had a conversation with a reader about selecting the right topic for a profitable blog. Let’s explore these essential principles for choosing a profitable blog topic.

Adsense 30

Adsense Affiliate marketing Fashion Analysis 30

Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. It’s not hard to see the appeal of this type of content.

Brands 130

Brands Energy Sports Fashion 130

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Brands 167

Brands Content Fashion Influencer 167

Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. You can link to your homepage, your newest product, or your latest blog post. Create Content Pillars. How can you do that?

Small Business 202

Small Business Instagram Platform How To 202

SocMed Sean

FEBRUARY 10, 2022

And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. An influencer is a popular user known for creating content around specific niches.

Instagram 162

Instagram Strategy Marketing Metrics 162

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). And it’s not, as you might imagine, about creating more content. 4 ideas to apply personality insights to content creation.

Content 90

Content Sample Samples Sentiment 90

Audiense

JULY 27, 2018

This gives us an idea of how to analyze different audiences to create strategies that focus on each… We then arrive at the research stage for the competitor’s audiences and discover different segments that will be used to compose different strategies. To start we take the different segments identified through social data.

Research 68

Research Data How To Influencer 68

Social Media Strategies Summit

NOVEMBER 27, 2018

Video content was also repurposed and monetized on social. Their research also revealed people didn’t mind seeing commercials during this content, so long as they’re relevant. Lastly, they realized some people wanted to consume content on the go. Their audience research confirmed: They wanted curated content.

Communities 100

Communities Platform Video Fashion 100

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. What’s more, research from PYMNTS found that less than one-quarter of consumers currently hold, or have ever held, cryptocurrency. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

MAY 24, 2019

Video is a highly effective form of content. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Creating videos is just the first step of making this powerful form of content work for you. Enter YouTube. LEGO boasts more than 7.5

YouTube 123

YouTube Brands Fashion UGC 123

Pixlee

JANUARY 5, 2022

Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. A combination of convenience and the popularity of video content leads us to shoppable video content.

Social Media 52

Social Media Video Content UGC 52

ProBlogger

DECEMBER 6, 2022

The post An Introduction to Artificial Intelligence in Blogging appeared first on ProBlogger. One of the most common questions I’ve had over the last six months is ‘Have you tested any Artificial Intelligence Tools for creating content?’ Blog Optimization with AI. Image created in Canva.

Curation 38

Curation Sentiment Curata Blogger 38

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 103

Retail Trends Fashion Marketing 103

Social Media Strategies Summit

JUNE 24, 2022

Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. It’s not easy to create a piece of content that resonates with all three of those audiences. Existing students who currently study there. Keep an eye on trending topics.

Examples 165

Examples Instagram Brands Transportation 165

Buffer Social

MARCH 23, 2023

They serve distinctly different audiences and create very different types of content. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. Not niching down can also allow you to be more creative and versatile with your content.

Patterns 113

Patterns Newsletter Case Study YouTube 113

Keyhole.co

MAY 12, 2023

Creating content is tough, even when you know your target audience and customer segment in and out. In this blog, we are going to spill the beans. For example, if you notice that many people are searching for “sustainable fashion”, you might decide to use that keyword to attract people interested in that topic.

Tools 52

Tools Strategy Marketing Analysis 52

Mindjumpers

AUGUST 6, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed? » 5 Tips To Great Blogging Posted by Tehneyat Waseem Aug 6th, 2010 Tweet Are you a blogger or getting started to blog?

Tips 147

Tips CSR Disqus Blogger 147

Social Media Strategies Summit

JANUARY 21, 2021

2 Do your research. Tools such as Pitchbox can help brands to identify the right influencers to work with, but there is also no replacement for old-fashioned research directly on Instagram, YouTube, or TikTok. #3 Content usage rights. The type of content users engage with, Source: Influencer Marketing Hub.

Influencer 188

Influencer Metrics Campaign Survey 188

Keyhole.co

NOVEMBER 2, 2023

Research your influencers Before you start sending an outreach email to influencers, invest time in thorough influencer research. Delve into the influencer’s content. Look through their blog posts and social media channels like Instagram, Twitter (X), or TikTok, to ensure that their niche aligns with what you want.

Influencer 52

Influencer Tips Collaboration Campaign 52

The Realtime Report

APRIL 11, 2019

Each new follower, then, enhances the perceived trustworthiness of your brand, which makes your company and content more authoritative. Respond to feedback in a timely fashion. Use paid social advertising to ensure that people encounter your company during their researching and consideration stages.

Small Business 133

Small Business Organization Social Media Authentication 133

Social Media Strategies Summit

MARCH 25, 2021

Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line. Image source. Source: Glossy ).

Examples 221

Examples Retail Instagram Buy 221

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

AUGUST 24, 2015

Do you know the purpose behind your blog ? Ten years ago when I started my first blog, I had no idea who my target audience was, let alone what their needs were. Below I share a simple 6-part blogging formula that helped me build my blog and is going to help you dominate any niche. Know the Purpose Behind Your Blog.

How To 113

How To Blogger Syndication Questions 113

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them.

Conversation 130

Conversation Brands Authentication Trends 130

Socialized

JANUARY 30, 2019

New marketers should take the time to research the interests of their audience to help them choose the right products to promote. For example, a marketer who runs a fashion blog would be best suited to promote clothing, fashion accessories, and other related items that visitors would be interested in buying.

Affiliate marketing 100

Affiliate marketing Tips Marketing Fashion 100

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Google Blog Search.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Convince & Convert

SEPTEMBER 21, 2015

I’m not saying you completely suck at blogging, but there’s always room for improvement. Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach.

Tips 60

Tips Case Study Fashion eBook 60

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well.

YouTube 113

YouTube Tips Collaboration Trends 113

Social Media Strategies Summit

DECEMBER 4, 2020

According to research from Pinterest, about 40% of people are going to be celebrating on a budget this year. According to research from Pinterest , consumers will miss the act of going to stores, malls, and holiday markets to do their shopping. Use Price-Conscious and Relatable Messaging. Recreate the Window Shopping Experience.

Campaign 130

Campaign Social Media Retail How To 130

Visually SM

AUGUST 19, 2020

According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy.

Social Media 130

Social Media Brands Reddit Platform 130

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 This makes likes a key part of getting users to engage with your Facebook content. But if you need a Hootsuite blog post to tell you that, then I probably won’t convince you now.

Tips 141

Tips HootSuite Facebook How To 141

ProBlogger

NOVEMBER 11, 2014

Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Would another blogger actually choose to link to it in the sea of other content available online?

Content 55

Content B2B How To Reputation 55

Sprout Social

JULY 20, 2020

Recent YouTube statistics tell us that more and more viewers are discovering content via search. Conduct keyword research to uncover in-demand video ideas. The purpose of keyword research isn’t necessarily to copycat the keywords that are already out there. Another place to conduct video SEO research is through Google.

SEO 134

SEO YouTube Video How To 134

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . 7 Best Practices for Marketing with User-Generated Content.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

AUGUST 5, 2021

It was ranked as more important than high quality products and services, sharing innovative content, and being culturally relevant. When asked “what matters the most” on social media, most businesses ranked delivering innovative social content as the most important. Enter: chatbots. Send instant responses. Save money.

How To 132

How To Template Templates Buy 132

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. And “personal” is the keyword here.

Strategy 129

Strategy Brands Hubspot Survey 129

ProBlogger

APRIL 3, 2017

It’d always frustrate me after I publish a post on my blog. No, the real problem was not getting enough visibility to generate a steady stream of visitors to my blog. In other words, I had a dead blog. Write SEO-optimized content. Use a mainstream media to promote my content. Did I pick a boring topic?

Marketing 51

Marketing Flipboard Reputation Publishing 51