Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Syndication SEO UGC Engineering 231

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Syndication SEO UGC Engineering 225

Harp Interactive

DECEMBER 16, 2020

The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL. Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential.

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Strategy Marketing Buy Advertising 222

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Monitoring Tools For: Blogs.

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Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

MAY 18, 2010

The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business. Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc.

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Cost Hubspot Marketing ROI 226

Harp Interactive

SEPTEMBER 13, 2010

Tags and Custom Meta: When publishing blog posts you must include keywords within the post and ideally in the title. Create social media accounts on popular platforms like Facebook, Twitter, YouTube, FourSquare etc, grow your accounts with engaging content. Before publishing add custom meta tags that include title and keywords.

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SEO Social Media URL Engineering 313

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Just sign in with Twitter or Facebook and begin to share content. I’ve recently discovered Amplify.com.

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Harp Interactive

MAY 25, 2010

Following is a line up of some helpful blog posts regarding tools: Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review. One of the best strategies for creating online visibility for your brand or business is to seek out relevant blog posts via monitoring. Monitor for Content to Share.

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Social Media Radian6 Tips Wiki 241

Harp Interactive

FEBRUARY 9, 2010

Tools for Sharing Content: Amplify. Use HootSuite to publish content to multiple social media accounts and/or platforms including Facebook, Twitter, LinkedIn, Ping.fm (which pushes to many other platforms) and now they’ve just added WordPress functionality. Options to post content to 50+ social media sites and more! Listorious.

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Resources Ping.fm Tools Social Media 243

Harp Interactive

APRIL 27, 2010

Facebook is being used for everyday tasks like e-mail, instant messaging, reading news, blogs, RSS feeds, search and shopping. Users can now add topics, products or content they like on other sites to their Facebook profiles! Recommendation engines will provide users relevant content with implications on ad targeting.

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Social Graph Statistics Facebook Nielsen 343

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques. Couple your email newsletter content with additional website content on a blog for improved commenting.

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Social Media Press Release Marketing Widget 232

Harp Interactive

JANUARY 12, 2011

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! Tweetake: A tool to back-up your followers, people you are following and tweets.

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Social Media Resources RSS LinkedIn 296

Harp Interactive

APRIL 20, 2010

The best way to get back-links is to create valuable content; create it and they will link! Please add your tried and tested techniques to this blog post through the comments section. Put on some music, get armed with all your prepared content and submit away. 7 WAYS TO MAKE DIRECTORY SUBMISSIONS LESS PAINFUL!

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Directory Google NoFollow URL 326

Harp Interactive

JUNE 16, 2010

In my last blog post, I covered tips on how to set up social media monitoring and what to monitor, and also provided other good resources to help you with this initial, important step. Engagement can be as varied as a comment on a blog, a retweet on Twitter (ideally with a comment added in) or Like or comment on Facebook!

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Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

MARCH 31, 2010

Blog Comments. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. Bit.ly : Tracks click through on links to 3rd party content. Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite). Facebook Page Fan Numbers.

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Analytics Social Media Trendrr Digg 350

Harp Interactive

OCTOBER 27, 2009

The trick is to make sure that the content you are writing provides immediate payoff by entertaining, giving useful information, provoking or sharing experiences that help your followers. Tags: Blog Twitter micro bloggging ettiquette social media for small businesses Social Media Marketing twitter culture twitter for business.

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Tips URL Small Business Twitter 307

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo! Local , and MSN’s Live Local.

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Geotagging GPS Foursquare Marketing 324

Harp Interactive

NOVEMBER 23, 2009

They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. Slow to tweet, with lack of interesting content. So what exactly does SMCP look like? The symptoms include: Inability to actively engage others on Twitter. Sluggishness in updating your LinkedIn status.

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Social Media Statistics Resources Study 237

Harp Interactive

MARCH 9, 2010

While I was researching for this blog post I came across four different attitudes that different companies seem to have toward social media participation by their employees or members. Explain the rights of individuals and policy of the company to delete posts, preview content and moderate comments.

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Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

MARCH 17, 2010

Portable Entertainment Players: Mini gaming devices and MP3 players that connect to a network and offer marketers opportunities to brand content and applications. Mobile Banner Ads : Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network.

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Mobile Types GPS SMS 315

Harp Interactive

DECEMBER 8, 2009

Bonus tip: Use your background to display link URLs to your other social networks, your web or blog site, and your email and other contact information. Tweeting- be engaging and provide interesting content. Remember that this background will look different on different size monitors, browsers and screen resolution.

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Tips Twitter Directory Avatar 302

Harp Interactive

FEBRUARY 3, 2010

These provide tweet statistics which are useful in determining the most interesting content to your followers. Provide good unique content – start conversations, chat, ask questions, and always respond to any comment on your wall…positive or negative. Try to include a link in 90% of your tweets. Use a URL shortener like bit.ly

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Engagement Authentication HootSuite Notification 270

Harp Interactive

APRIL 13, 2010

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset.

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Facebook Applications Publishing Microsoft 264

Harp Interactive

DECEMBER 18, 2009

Tags: Blog SEO Search Marketing Social Media Marketing e commerce ecommerce holiday campaigns holiday promotions holiday sales landing page online customers online sales web analytics website sales.

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Tips CPM CPC Retail 290

Harp Interactive

MARCH 16, 2011

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

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Influencer Bazaarvoice UGC Review 276

Harp Interactive

JULY 13, 2010

This blog post assumes you understand basic SEO techniques or will hire professional search marketers to implement (who have done this for themselves). Create a blog if you don’t already have one and add at least one new post a week. Create review area on your website to crowd-source fresh content.

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Google Hubpages Tips SEO 362

Harp Interactive

JANUARY 12, 2011

The data you upload and share is inherently personal to you, your brand and your business.though you don't actually own the information. It all lives on the "cloud," and if any of those services were to crash, you could lose everything you've ever contributed to the communities.

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Resources Social Media Communities Data 280

Harp Interactive

NOVEMBER 2, 2010

This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels. Adapt social media content for back-link-campaigns: Social media polls and crowd-sourced tips and tricks can be compiled to create reference articles to attract backlinks.

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Press Release Communities Badge Real Estate 219