Social Media Intelligence: What It Is & Why You Need It
Hootsuite
SEPTEMBER 14, 2023
Or, change the topics they write about on their blog. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring. Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked.
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