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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

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18 Lessons I’ve Learned about Blogging

ProBlogger

The post 18 Lessons I’ve Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed me a link and said I should consider starting one. Within 24 hours I’d created my first blog (a blogspot blog that doesn’t exist today).

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A friend pointed me to a great post on Jane Bozarth’s blog calling United on its superficiality for invoking the cliche of training as a response to a crisis situation: “Sorry, but I don’t see a training problem here. Like Joshua, the computer in the movie War Games, said, “The only winning move is not to play.&#

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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

The post Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging appeared first on ProBlogger. As a ProBlogger, you can harness the Force of Star Wars to enhance your blogging business and captivate your audience. Similarly, as a blogger, you must build a strong brand around your blog.

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To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. According to a recent analysis of websites and blogs by Percussion only 20.5% of mid market tech companies have an active blog. So are companies blogging or not?

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Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. Importance of blog post format, planning and goal setting.

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What we can learn from blog firestorms.

Akamai Marketing

Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. I’ve been watching closely as over the last couple of weeks two incidents on different blogs have caused an outright fury in the blogosphere, dividing a typically supportive group (bloggers) on different sides of the fence.