article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
article thumbnail

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The blogosphere and social media networks would go nuts with rumors and buzz about new products. Apple: A Case Study in Why Brands Should Control Their Stories. It just lets it run on its own, which is easy to do when the results are always positive. Who wouldn’t enjoy free hype and buzz?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

United Breaks Guitars: Case Study in Old Media Failure

Socialized

The only way to win a customer dispute in the blogosphere is to avoid the “war&# in the first place, by being sensitive and responsive to customer needs. Wisely, according to the Times Online, Northwest jumped in quickly and agreed to compensate Futch before becoming another bad customer service viral video case study.

article thumbnail

Blogosphere Trends + Interview Tips

ProBlogger

As always, the weekly blogosphere trends have been provided by Regator.com. Study the topic and come prepared with a list of questions. Blogosphere Trends + Interview Tips. But that doesn’t mean that there’s nothing to learn from them when it comes to growing your blog. Never try to wing an interview. Share This.

article thumbnail

The “On Fire” Blogging Success Formula [Case Study]

ProBlogger

Through this process, I discovered the false belief that continues to circle in the blogosphere today: that quality content is good enough. The “On Fire” Blogging Success Formula [Case Study]. The blogging success formula. My blog fell from success to failure, and then I failed to return it to success.

article thumbnail

To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. UMass Dartmouth studies show that back in 2007 INC 500 companies were outstripping the Fortune 100 when it came to blogging, but that the bloom has definitely gone off the blogging rose.

article thumbnail

How to Build a Business By Supporting Bloggers: a Case Study

ProBlogger

In this turmoil created by the growth and development in the blogosphere, I see opportunity. The blogosphere is a big place and as it grows there are more and more opportunities for you to fill in the gaps. How to Build a Business By Supporting Bloggers: a Case Study. Constantly strive to improve your skills.