Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Set the tracker name and make a custom URL.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. Claim your business’ name and URLs.

Social Media 105

Social Media Marketing URL Hashtag 105

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Convert PowerPoint presentations to Flash, or into YouTube videos? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. JustUnfollow.

Tools 206

Tools Social Media Lithium Sysomos 206

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can use it to create updates for sharing on LinkedIn, Twitter, Pinterest, Facebook, YouTube, SlideShare Instagram and other social networks by your employees.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. These platforms include Zoom, WebEx or OBS. They’re not the same, though.

LinkedIn 107

LinkedIn How To B2B Hosting 107

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP B2B and B2C? They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Minimize the data stored in the barcode by using a shortened URL.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 156

Social Media Policies Consultant Social CRM 156

Writtent Blog

DECEMBER 6, 2023

Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Google can show much more than your website URL in search results. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Be everywhere. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook. All rights reserved.

Social Media 121

Social Media Content Analysis Sports 121

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Display name and URL changes. Videos (on your homepage or company YouTube account). Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission. This includes: Caption lengths. Same Identity.

Social Media 113

Social Media How To Press Release Sentiment 113

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Post it to your Facebook page. Now what?&#

FAQ 139

FAQ Content Consultant Social Media 139

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Rebekah Radice

JANUARY 9, 2017

Go to the “Content Research” tab, type in any URL, and then look to the social engagement. They’re effective for both B2B and B2C marketing. Case studies build credibility in B2B or B2C marketing and for service oriented businesses. White papers are most effective for B2B marketing. White Papers.

Template 131

Template Templates Social Media Strategy 131

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Agorapulse supports publishing and scheduling on Facebook, Instagram, X (formerly Twitter), YouTube, Google My Business and TikTok.

HootSuite 107

HootSuite Brands Price Collaboration 107

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 16, 2012

Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. 7 Key Elements to a Successful Business Blog by TopRank Online Marketing. Blogging Tools and Resources.

Tools 193

Tools Tips Directory SEO 193

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. For more impactful webinars, share Youtube clips or upload an MP4 file that could be a promotional video or a pitch-perfect demo.

Conference 60

Conference Price Hosting Meeting 60

Webbiquity SMM

JANUARY 19, 2012

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot. The ability to track external pages is another nice feature.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

OCTOBER 5, 2010

Amy-Mae Elliott offers guidance on writing a great bio, selecting a Twitter picture, making the best use of your URL link and using lists to optimize your Twitter profile. in Twitter, track URL mentions, create feeds from searches and more. How to Monitor Your Brand Using Twitter Search by Pamorama.

Tools 207

Tools Twitter Tips Statistics 207

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. But each channel you choose – Twitter, Facebook, Instagram, Pinterest, Youtube and more! YouTube thumbnail image. Trackable URL: .

Examples 85

Examples Products Social Media Instagram 85

Keyhole.co

SEPTEMBER 7, 2023

You can call a user to action in Reels, but they’ll have to head to your profile to click the link in your bio or manually type a URL in their browser. And choosing the best time to post on Instagram and Youtube respectively, as a study shows posting at right time can significantly boost your user engagement.

Instagram 59

Instagram Trends Remix Metrics 59

Rebekah Radice

JANUARY 9, 2017

Go to the “Content Research” tab, type in any URL, and then look to the social engagement. They’re effective for both B2B and B2C marketing. Case studies build credibility in B2B or B2C marketing and for service oriented businesses. White papers are most effective for B2B marketing. White Papers.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Track shares, likes, tweets, and more for any URL.

Social Media 207

Social Media Tools Netvibes Sample 207

Sprout Social

JULY 26, 2019

YT – YouTube. B2B – Business to business. URL – Uniform resource locator. Some of the more technical and business-specific acronyms would be a necessity for B2B companies and companies that want to maintain a professional voice. FB – Facebook. IG – Instagram. LI – LinkedIn. TW – Twitter. B2C – Business to consumer.

Social Media 112

Social Media Software CPM CPC 112

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. So what does it really do? It’s pretty awesome. Let’s take a look. It’s like that.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

FEBRUARY 15, 2016

Video sites (YouTube, Periscope, Meerkat, Facebook Live and Blab). From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. Adding a photo URL to your tweet can boost retweets by 35%. 95% of B2B buyers prefer short bite-sized content ( Source ). Micro-blogging sites (Twitter).

Trends 114

Trends Social Media Survey Mobile 114

Hootsuite

JULY 13, 2023

and that you’ve got a working URL that directs people to a compelling landing page. UTMs UTMs are special tracking tags that you can add to the end of a URL. Are you getting a spike from Youtube, or are all the people visiting your “Book an appointment!” More on using UTM for performance tracking here!

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Please link directly to the article – use this URL: [link] But please do not reproduce the article with full text. btw, mind using full URLs in the future and not shortened ones? No, seriously. Check the screenshot.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

SEPTEMBER 21, 2010

It works like bit.ly, but incorporates all URL shorteners into the data mix. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. URLs whenever possible, and make liberal use of their “+&# feature. URL to see how many times it’s been clicked on, and by whom.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Hootsuite

JANUARY 6, 2020

Create your Facebook username (aka your vanity URL). Facebook marketing ideas for your vanity URL: Choose a search-friendly Page name. Asking a question can be a great way to get people involved, like Kylie Jenner did in this post: Planning on filming more YouTube videos soon. Your username helps people find you on Facebook.

Facebook 145

Facebook How To Marketing HootSuite 145

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

JUNE 8, 2011

Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.).

Press Release 200

Press Release scribd Vimeo How To 200

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Are you B2B or B2C? Jay: I suspect most customers are on the B2B side just because of the nature of B2B demand gen and lead gen. Look, so many of us are making content.

Content 104

Content How To B2B Questions 104

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Just paste in a feed URL, enter your email address, and choose your preferred sending frequency. 6) CurationSoft.

Curation 214

Curation Tools Curata Flipboard 214