The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. There are a lot of examples of sites revealing their referral figures from Facebook and Twitter (and the social networks themselves are keen to highlight how much traffic they drive).

Social Networking 34

Social Networking scribd Foursquare Retail 34

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. If you’re looking to start a blog, a YouTube channel, or some other content platform, it helps to have multiple content creators so that you can focus on the marketing of that property too.

Social Media 240

Social Media Brands How To Social Networking 240

Keyhole.co

JANUARY 21, 2024

Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. They’re effective for both B2B and B2C marketing.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

JANUARY 6, 2020

Create your Facebook username (aka your vanity URL). Facebook marketing ideas for your vanity URL: Choose a search-friendly Page name. If possible, use a consistent username across social networks. But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m.

Facebook 145

Facebook How To Marketing HootSuite 145

Hootsuite

JANUARY 13, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Network specific abbreviations. YT: YouTube. Business specific social media acronyms. B2B: Business To Business. Here are some tips to help you with your social media strategy.

Social Media 145

Social Media List HootSuite Content management systems 145

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. They’re effective for both B2B and B2C marketing.

Template 60

Template Templates Social Media Strategy 60

Kikolani

JUNE 11, 2010

7 brand building tips for you b2b blog – if you have trouble making your b2 blog standout, try these tips. How a three month old site gets massive Google traffic – how to get traffic from Google News, mini-sites, Youtube videos, and more. Is Twitter going to kill URL shorteners ? Business / Career / Finance.

Resources 129

Resources Mashup WordPress Affiliate marketing 129

Rebekah Radice

FEBRUARY 15, 2016

A few platforms you might want to consider discussing: Social networking sites (Facebook, LinkedIn, Google+, Pinterest, Instagram). Video sites (YouTube, Periscope, Meerkat, Facebook Live and Blab). Of those, 63% say they keep up with companies just like yours on social media. Micro-blogging sites (Twitter).

Trends 114

Trends Social Media Survey Mobile 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

YouTube Asking someone repeatedly to watch your crummy video, subscribe to your channel, and give you a 5-star rating. Force people to subscribe to your YouTube channel by applying an iFrame exploit. StumbleUpon Sending more than one story to your network daily. Keep the spam broadcasts to a minimum. di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using.

Social Media 268

Social Media Marketing Policies Sysomos 268

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 156

Social Media Policies Consultant Social CRM 156

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook.

Social Media 121

Social Media Content Analysis Sports 121

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. One day I tried to post a YouTube link on a wall, and it took 5 times before it posted right. Hear me out.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Facebook 210

Facebook B2B Privacy MySpace 210

Viper Chill

APRIL 26, 2010

Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds. We think we’re being overwhelmed by social networking sites. Forums predate social networks and still thrive. The greatest thing about forums is that there are SO many of them.

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Put it on YouTube of course. Post it to your Facebook page. Your LInkedin page. Now what?&#

FAQ 139

FAQ Content Consultant Social Media 139

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 16, 2012

Kipp Bodnar offers half-dozen tips for “how to be a thoughtful and engaged commenter” that apply to social networking sites as well as to blogs. Much of it comes down to appropriate social etiquette, and always striving to add value to the conversation. are easy to find. Blogging Tools and Resources.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

JANUARY 19, 2012

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). The software displays traffic, conversions, bounce rate, social shares and search rank on assigned keywords for all of these pages.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 207

Social Media Tools Netvibes Sample 207

Sprout Social

JULY 26, 2019

First, let’s start with the common acronyms related to specific social media networks and work our way up. While these network-specific acronyms are generally intuitive, it’s important that you know them inside out. YT – YouTube. You might also come across some acronyms that refer to the features on those networks.

Social Media 112

Social Media Software CPM CPC 112

Convince & Convert

SEPTEMBER 21, 2010

It works like bit.ly, but incorporates all URL shorteners into the data mix. Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Eric : That’s an interesting use case.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. What common mistakes should marketers avoid?

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

Curation 214

Curation Tools Curata Flipboard 214

Webbiquity SMM

JUNE 8, 2011

It ideally should include: • The primary media contact’s name and contact information (including social network profile links). Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • based on division, product line, purpose etc.)

Press Release 200

Press Release scribd Vimeo How To 200

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. And a search engine of it's own. link] jaybaer Indeed. God knows what those will be.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. And a search engine of it's own. link] jaybaer Indeed. God knows what those will be.

Facebook 167

Facebook Consultant Social Media Sites 167

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40