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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook. Source: Square.

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Register for How to Build an Effective Chatbot Strategy Webinar

Ignite Social Media

Join Us for “How to Build an Effective Chatbot Strategy” Webinar. Best in class examples of chatbots from a variety of B2C and B2B brands. The post Register for How to Build an Effective Chatbot Strategy Webinar appeared first on Ignite Social Media - The original social media agency.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

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Navigating social media marketing in an election year

Sprout Social

We are more mindful of protecting our brand from a crisis during the election because tensions are running high, and it increases the risk for every brand online—even B2B SaaS brands,” says Olivia Jepson, Senior Social Media Strategist at Sprout Social. Social listening isn’t just relevant for this year’s upcoming US presidential election.

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3 Customer Expectations for Chatbots to Help Fuel Your Chatbot Strategy

Ignite Social Media

Although there are a LOT of use cases for chatbots outside of the realm of customer support (which we’ll uncover in our upcoming webinar you can register for here ), it’s still interesting to look at what type of reasons that customers may have for speaking with a chatbot versus speaking with a human agent.

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast. How does Real-Time Marketing work in a B2B environment?

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