Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” B2B Lead Blog ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. Survey your customers for great ideas. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

APRIL 27, 2010

The next three most common benefits noted–increased traffic and email subscribers, new business partnerships and help with SEO–are also more measures of exposure than tangible financial return. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

NOVEMBER 23, 2020

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Why you must align your social media efforts to your top business goals and objectives. Need more help?

Training 78

Training Marketing Consultant Template 78

Convince & Convert

MARCH 8, 2012

I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. So let me talk about my thought of the week.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Many businesses collect data that their customers would find extremely valuable. You can do the same in your business.

Content 132

Content Case Study Marketing Survey 132

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Research 78

Research Template Templates Training 78

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JANUARY 20, 2021

Achieving that understanding can be challenging, especially when you’re selling to other businesses and their buyers. B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 114

B2B Research Sentiment Marketing 114

Buffer Social

NOVEMBER 14, 2016

One of the most surprising pieces of information we found from the survey is that just 21 percent of businesses listed customer support as a reason they use social media. — About the State of Social Media survey and data. For this report, we surveyed over 1,200 marketers (1,252 to be precise) from businesses of all sizes.

Social Media 40

Social Media Report Survey How To 40

Pam Moore

DECEMBER 7, 2017

58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). 75% believe the communications industry can do a better job at measuring and proving impact of business objectives (Cision). 35% state their biggest challenge is creating content (Cision).

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Scott Caldwell , Skills Development Scotland – Developing our B2B social media marketing strategy.

Social Media 40

Social Media Social Media Management Project Marketing 40

The Realtime Report

OCTOBER 5, 2021

Despite their strength in numbers, it has been well- reported that Hispanic Millennial small business owners face unfortunate challenges that are “unique to their age and cultural demographic groups” like staffing, scaling, accessing capital and lack of opportunity-creating personal contacts or relationships.

Travel 91

Travel Tourism Airlines Film 91

Ignite Social Media

NOVEMBER 23, 2020

eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

MARCH 15, 2016

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. The CMO Survey ). The CMO Survey ). TNW News ).

Survey 100

Survey Marketing B2B Statistics 100

Social Media Strategies Summit

NOVEMBER 18, 2022

Instagram 101: How to get your small business started on the platform. In particular, Facebook has become a vital resource for local businesses. billion people worldwide are connected to a small business on the platform. LinkedIn is the only B2B-dedicated platform in our roundup. But with 2.9

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Global businesses reach specific market segments on social media through the use of different platforms and accounts. View this post on Instagram. Need proof?

Examples 145

Examples Company Social Media Apparel 145

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

The Realtime Report

OCTOBER 5, 2022

How you use credit, especially how you pay it back, will affect your business’s credit score, determining whether lenders and other companies are willing to offer you credit in the future. Another common type of bank credit offered to businesses is a line of credit (LOC). Trade Credit.

Types 91

Types Banking Meeting B2B 91

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? Marketing Salary Survey: Social Media Marketing by Aquent. 75% of small businesses in the U.S. How much are you worth?

Research 210

Research Social Media B2B Marketing 210

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. The same research found that small businesses in Canada spend an average of $30,000 a year. B2B Services: 20.5%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Kikolani

JANUARY 16, 2011

Question: What is the best way to survey your blog readers about content they want to read? Answer: I have seen many bloggers create surveys and promote those surveys via Twitter, a blog post, and (most effectively) through their mailing list. What would you recommend to a small business who is beginning to blog?

Questions 167

Questions WordPress Postrank Blogger 167

Writtent Blog

JULY 9, 2013

Did you know that small businesses are actually winning when it comes to adoption of content marketing? The latest research from Content Marketing Institute has found that small companies allocate 31% of their marketing budget to content, as opposed to only 24% at enterprises. B2B Marketing Trends Survey 2012 Report.

Case Study 105

Case Study Study Research Report 105

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. How To Maximize LinkedIn For Your Small Business by Sanera People Development Company. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors).

Social Media 160

Social Media Statistics Strategy Research 160

Sprout Social

DECEMBER 20, 2023

According to a Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, over half of marketers are using dedicated influencer marketing platforms to help offset their primary challenge of finding the right influencer for their campaigns. Influencer marketing The future of social media marketing involves creators and influencers.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force? Now for more coffee.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

FEBRUARY 23, 2012

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. Jay : That’s Dead Sea Scrolls in our business. Eric : I know. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

Social Media 100

Social Media Marketing B2B ROI 100

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. As a small business owner, time is your enemy.

Social Media 34

Social Media comScore Small Business Mobile 34

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. For more impactful webinars, share Youtube clips or upload an MP4 file that could be a promotional video or a pitch-perfect demo.

Conference 60

Conference Price Hosting Meeting 60

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, that is not a cost that should only be associated with the social media project.

Social Media 151

Social Media Strategy Consultant Web 2.0 151