Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. They still remain apart in many organizations. alongside the interest.

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Get more from your presentations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

APRIL 2, 2014

Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. The Grande Guide to B2B Content Marketing. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format.

Resources 99

Resources Content Case Study eBook 99

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Also use it to track results and present the plan to your boss, teammates, and clients. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. The idea that a conservative voice is at odds with presenting important content in a fun, not-so-serious-and-boring way is over-simplistic and detrimental to change. You can present serious topics in a fun way.

Flash Mob 60

Flash Mob Content Banking Marketing 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Slideshare presentations. True monthly chunky content cost (not including software or other production fees) = $600 (50 hours @ $36/hour amortized monthly). Bailey Gardiner is mostly blog-oriented too.

Content 131

Content Marketing Cost Metrics 131

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 165

B2B ROI Campaign Buy 165

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). What industries are they in?

Sample 99

Sample Samples Research Company 99

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this.

Strategy 100

Strategy Marketing Case Study How To 100

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Special Guest – Cindy Kim, JDA Software.

Software 118

Software Education Team Social Media 118

Oktopost

MAY 31, 2021

Quite the contrary, outbound marketing strategies are the manual and traditional methods of presenting your business and attracting leads. Tools such as website visitor tracking software assist you to have a broader level of knowledge about the activities a user does on your website. Organize Webinars. Consider Email Marketing.

Tips 105

Tips Marketing B2B Review 105

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. Relationships. All rights reserved.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

Conference 60

Conference Price Hosting Meeting 60

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] Mike Adams RT @OneCoach: Is Your Social Strategy Proactive or Reactive? All rights reserved.

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. strategy) [.]

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Rehashed, regurgitated information (even if beautifully presented) will eventually become impossible to place.

Strategy 152

Strategy BuzzStream Content Brands 152

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device. link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. link] Ally E.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Any thoughts? Any thoughts?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. View more presentations from Bazaarvoice. The RSS feed is: [link]. Find us on iTunes: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. View more presentations from Bazaarvoice. The RSS feed is: [link]. Find us on iTunes: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Case study.

B2B 125

B2B Content Case Study Marketing 125

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This also allows you to ensure all your LinkedIn marketing goals are covered—from webinar promotion to engagement. You can also upload PDFs, PowerPoint, or SlideShare presentations to support your posts. SlideShare.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. I’m going to give you the power to present to everybody.

Content 104

Content How To B2B Questions 104

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Hashtag 116

Hashtag B2B Social Media Metrics 116

agora pulse

SEPTEMBER 2, 2020

In addition to the usual video meetings, Zoom can be used for webinars, training, and conferences. If you’re an agency that needs to present to clients, you will know the importance of beautiful infographics. A CRM (customer relationship manager) is online software that manages your sales, marketing, and support in one place.

Social Media 148

Social Media Marketing How To Tweetdeck 148