Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Share this on Technorati. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

APRIL 13, 2021

” Unlike a podcast that’s recorded live, or most webinars, there’s no option to access a Clubhouse discussion after the fact, on your schedule. That in turn meant there was less third-party software development for Apple boxes. appeared first on B2B Marketing Blog | Webbiquity. Nothing is recorded.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 101

B2B How To Technorati Case Study 101

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Easy-to-use software like Addvocate helps companies manage this process. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B.

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 117

Social Media NGO ROI Research 117

Oktopost

NOVEMBER 18, 2020

Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. What has a lead been engaging with and how often (webinar, whitepaper, social content). 35-50% of sales go to businesses that respond first HubSpot. alongside the interest.

Engagement 89

Engagement Social Media B2B Team 89

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Graphic design: The ability to create and edit graphics using software such as Adobe Photoshop or Illustrator. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. The software does the math, but it’s only as good as the set up. It’s the fault of businesspeople. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

agora pulse

DECEMBER 26, 2016

This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. And being the savvy marketer she is, Mari also lets you know about her most recent videos and and upcoming Webinars to further help folks succeed on Facebook. Music and social media? Yes please.

Social Media 124

Social Media Curation Journal SEO 124

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. E-books, webinars and other lead magnets. Attending a webinar. There’s no shortage of software out there that allows marketing and sales teams to collaborate. Prospects and leads alike are interacting with more and more people on the path to purchase.

Data 115

Data Marketing How To Collaboration 115

Pam Moore

DECEMBER 7, 2017

Billion = expected growth of content marketing software in 2018 (IDC). Content that Converts to Sales On-Demand Webinar. 2018 Influencer Marketing Trends and Best Practices On-Demand Webinar . 2018 Content Marketing Trends and Statistics You Should Know… . The average person consumes 11.4 Let's Get Real!

Template 167

Template Templates Trends Content 167

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. These days, acquiring software is the easy part. Software without process is a guaranteed problem. Then, and only then, should you purchase new software. Want to take a guess what it is? highlight to tweet).

Education 60

Education Process Software Analysis 60

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. “help desk software&# instead of the product name).

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

APRIL 2, 2014

Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. The Ultimate Webinar Checklist. Running your first webinar?

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ).

Social Media 121

Social Media eBook Mobile Data 121

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 135

B2B Social Media Hashtag Press Release 135

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it. Social media can be a tough place to be.

B2B 62

B2B Trends Social Media Strategy 62

Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. I like the way that you phrase that. Yes, there are strong parallels. Enterprise 1.0 is different.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. I don’t know why every salesperson isn’t going to these utilities before picking up the phone.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. One of my favorite unexpected, successful examples comes from Marketo, an enterprise software company. Image via BigStockPhoto.com. “Fun” and “funny” are two different things.

Flash Mob 60

Flash Mob Content Banking Marketing 60

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. True monthly chunky content cost (not including software or other production fees) = $600 (50 hours @ $36/hour amortized monthly). Bailey Gardiner is mostly blog-oriented too. Same with MLT Creative. White papers.

Content 129

Content Marketing Cost Metrics 129

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 165

B2B ROI Campaign Buy 165

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this.

Strategy 97

Strategy Marketing Case Study How To 97